Content Strategy Associate

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team 

Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US and international territories including: Brazil, Canada, Mexico and the UK and the newly launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels). 
 

About the Role 

The Content Strategy & Planning Team is looking for a Content Strategy Associate to help drive impact across breadth of strategy work, supporting the Content Strategy & Planning department. This team works directly with Senior Roku Media Leadership to define success, and thus, content needs. This team is a partner to Leadership in unpacking and solving ambiguous problems, translating data into impactful recommendations and co-creating solutions cross-functionally. A part of a small, but impactful team, this new Associate will have the opportunity to not only be a part of, but define, the next phase of streaming television.

The work we do can be challenging, but that's why we enjoy it so much. The ideal candidate isn't a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous. Our industry changes quickly, so we expect a great candidate to be comfortable responding swiftly to changing business needs, knowing that their own success comes when the team succeeds.
 

For California Only - The estimated annual salary for this position is between $86,000 and $94,000 annually. 

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. 

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. 

What you’ll be doing 

• Leveraging data to identify, translate, and illustrate critical content and service performance trends that will help to provide actionable business insights to Senior Leadership
• Collaborate with key cross-functional business partners to ensure analyses build upon the latest insights of internal research groups and financial budgets/goals.
• Own key workstreams that will inform content understanding and decisions, driving analyzes end-to-end with minimal guidance
• Create models and trackers to assess and report on value, performance, and trade-offs
• Partner with Core Analytics and Financial Planning & Analysis (FP&A) teams to assist in advanced analytics and to optimize and ensure accuracy of tools, approaches, and reporting
• Regularly present analyzes and reports on relevant operating and financial metrics in an easy-to-understand format to Leadership
• Understand and keep up with industry trends and work with Team to reflect in strategies
• Perform other ad hoc tasks, projects, and responsibilities as assigned by leadership  

We're excited if you have

Qualifications

• 2+ years of relevant experience: top-tier strategy consulting experience preferred; analytical roles often dealing with ambiguity (e.g., leading company's strategy function, business operations at a start-up)
• Familiarity with domestic and international media markets and landscape, a plus
• Strong analytical background with experience operating with large data sets to identify trends and actionable insights
• Strong experience with Excel, business intelligence, and data visualization tools (e.g., Looker, Tableau). Looking for strong foundational skills that will enable the candidate to quickly and independently work with these tools. Airtable and/or ability to code in programming languages like SQL and Python helpful but not required.
• Role is based in Santa Monica, must be on-site 4 days a week
• BA / BS degree or equivalent practical experience (MBA a plus)

Skills

• Data-driven approach to problem solving grounded in an analytical mindset, creativity and business acumen
• Ability to prioritize and manage trade-offs across multiple deliverables, to manage towards evolving deadlines

Character

• Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints
• Strong communication skills, with an understanding of what is needed and how communications (written and verbal) should be tailored based on audience
• Team-First mentality: flexibility to lead, or support, as no job is too small or too big
• Curiosity and desire to learn: the right mindset matters a lot more than the exact right experience

#LI-CU1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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