Position: Dental Marketing Director
Location: Hybrid-Remote (Eastern or Central Time Zone Required)
Travel: Consistent travel required based on organizational needs
Overview:
We are seeking an experienced and results-driven Dental Marketing Director to lead and execute strategic marketing initiatives for our growing dental organization. This is a hands-on leadership role responsible for driving patient acquisition, managing digital marketing strategies, and overseeing a small but growing marketing team. The ideal candidate will have extensive experience in the dental industry, a strong understanding of fee-for-service marketing, and a proven track record of delivering measurable growth through effective campaigns.
Key Responsibilities:
- Develop, manage, and optimize comprehensive patient acquisition strategies
- Oversee and execute all PPC (Pay-Per-Click) campaigns, SEO strategies, and digital advertising efforts
- Monitor and analyze all marketing KPIs to measure success and identify areas for improvement
- Utilize the ADIT platform for marketing automation, campaign tracking, and performance optimization (strongly preferred)
- Manage and lead two current marketing team members, with the potential to grow the department
- Execute marketing efforts for continuing education events and manage specialty B2B marketing strategies
- Support and enhance fee-for-service marketing efforts with minimal insurance participation
- Provide oversight and make minor updates to website platforms (knowledge of website hosting and basic editing required)
- Collaborate with internal stakeholders and external vendors to maintain brand consistency and messaging
- Participate in regular travel to support practice-level marketing initiatives, events, and meetings
Qualifications:
- Minimum 5+ years of marketing experience in the dental industry (required) - applicants without dental marketing experience will not be considered for this opportunity.
- Proven track record in digital marketing, lead generation, and ROI-focused campaign management
- Demonstrated ability to manage PPC campaigns, track KPIs, and execute SEO strategies
- Strong understanding of marketing strategies for fee-for-service practices
- Experience with ADIT or similar dental marketing platforms (preferred)
- Background in B2B marketing and coordinating continuing education events is a plus
- Familiarity with website CMS platforms and the ability to make basic website updates
- Bachelor's degree in Marketing, Communications, or related field strongly preferred
- Ability to thrive in a hands-on role where implementation and execution are key to success
- Strong organizational, communication, and leadership skills
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person