Job Overview
We are a leading multi brand, streetwear fashion business seeking a results-driven Digital Marketing Manager to lead our online marketing efforts and drive brand awareness. The ideal candidate will have a strong background in performance marketing, conversion optimization, and advertising strategies, and experience with Shopify and E-commerce. This role requires a creative thinker who can develop compelling content and utilize various digital tools to enhance our online presence.
Must be experienced with Shopify, knowlegable about streetwear and fashion culture, and experience working with paid search. Graphic design, video editing skills, running organic and paid social.
Duties
- Develop and implement effective digital marketing strategies that align with business goals.
- Manage performance marketing campaigns across multiple platforms, ensuring optimal conversion rates.
- Oversee content creation for various channels, including social media, shopify, and email marketing.
- Utilize content management systems to publish and manage online content efficiently.
- Analyze campaign performance data and adjust strategies accordingly to maximize ROI.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms.
- Stay updated on industry trends and emerging technologies to keep our digital marketing efforts innovative.
- Plan and execute weekly drops, sales and promotions, across multiple brands.
Requirements
- Proven experience in digital marketing with a focus on performance marketing and conversion optimization.
- Experience with Shopify platform
- Knowledgable about Streetwear and fashion
- Strong graphic design experience and taste level
- Proficiency in advertising platforms such as Google Ads, Facebook Ads, and others.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with content management systems (CMS) for managing website content effectively.
- Excellent communication skills, both written and verbal, with a knack for engaging storytelling.
- Ability to work independently as well as collaboratively within a team environment.
If you are passionate about digital marketing and eager to make an impact in a dynamic environment, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person