Family Advisor

Mainstay Senior Living

Mainstay Senior Living is a privately owned senior housing company based in Florida, but we have communities across the Southeast, in Florida, Georgia, Tennessee, North Carolina, and South Carolina. We offer a mix of independent living, assisted living, and memory care, depending on the needs of each location.

What makes us different is the culture, our communities are warm, welcoming, and really built around Southern hospitality. We’re not a huge corporate chain, so there’s a lot of heart and flexibility in how we operate, but we still have strong support and systems in place. It’s the kind of company where people feel like family, residents and staff included.

Summary

The duties and responsibilities of the Family Advisor include overall design and implementation of all marketing programs. Responsibilities will include but not limited to training, and development and placement, collateral development, monitoring, and development of all community programs, all which designed to provide each community with all the tools and support to maintain above average occupancy goals.

This role is located at Wellington Manor Knoxville, 7521 Andersonville Pike, Knoxville TN 37938.

Essential Duties and Responsibilities

• Lead and support the development, execution, and oversight of community-specific marketing strategies to drive occupancy and engagement.
• Ensure compliance with company marketing policies and standards by working closely with Executive Directors and on-site teams.
• Assist in recruiting, training, mentoring, and evaluating marketing personnel to strengthen team performance and alignment with goals.
• Monitor and maintain community marketing budgets through cost control and performance tracking.
• Review and uphold the quality and presentation of each community, including the appearance of buildings and grounds.
• Conduct regular site visits and analyze census reports to identify needs, opportunities, and strategies for growth.
• Develop internal marketing procedures that align with company philosophy, goals, and compliance standards.
• Handle resident, family, and visitor feedback with care and professionalism, ensuring concerns are addressed and reported appropriately.
• Promote a welcoming, optimistic, and respectful environment for all residents and staff.
• Maintain confidentiality regarding all resident, staff, and company information.
• Support quality service initiatives through both independent and collaborative efforts.
• Deliver and support training programs focused on sales skills, customer service, and community engagement.
• Audit documentation and marketing materials for consistency, accuracy, and effectiveness.
• Act as a liaison between corporate, community leadership, and marketing teams.
• Ensure community safety and adherence to health regulations and company policies.
• Perform additional marketing and leadership tasks as directed by the Executive Director.

Education and Experience

• High school diploma or equivalent required.
• Sales and Marketing experience in ALF, SLF required.
• Associate’s or bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Minimum of one (1) year of experience in a Family Advisor or similar customer-facing role, preferably in senior living, long-term care, or hospital settings.
• Experience in community outreach, marketing coordination, or resident relations strongly preferred.
• No specific licenses or certifications required, but training in customer service, sales, or healthcare-related programs is a plus.
• Experience with PCC (PointClickCare), WellSky, Navi (naviHealth, Navi4ActiveLiving) are strongly preferred.

Knowledge, Skills, and Abilities

• Strong problem-solving skills; able to analyze information and develop solutions independently or with a team.
• Excellent verbal and written communication skills; comfortable speaking in both one-on-one and group settings.
• Empathetic and professional demeanor; able to manage emotional or difficult conversations with residents and families.
• Strong interpersonal skills with a focus on conflict resolution, active listening, and teamwork.
• Detail-oriented and organized; able to plan, prioritize, and meet deadlines while maintaining high service standards.
• Proficient in Microsoft Word and Excel; comfortable working in a Windows environment and generating reports.
• Maintains confidentiality, professionalism, and composure in sensitive situations.
• Physically able to conduct on-site community visits and move throughout the facility as needed.
• Adaptable, open to feedback, and committed to continuous improvement and training.

Work Environment / Physical Demands

This position is based in a senior living community and includes both office work and time spent in resident care areas. It involves extended periods of sitting, computer and phone use, walking, and occasional travel. The role requires manual dexterity to operate standard office equipment and the ability to lift up to 25 pounds. Employees may be exposed to healthcare-related conditions such as bodily fluids, odors, and communicable diseases, requiring adherence to safety and infection control protocols. Classified as Risk Category 2 or 3, this position must be performed with attention to the health and safety of all. As an exempt role, the Family Advisor may need to respond to urgent matters outside regular hours, including on-call situations.

EOE M/F/D/V

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Vision insurance

Work Location: In person