TITLE:Influencer Marketing Manager
POSITION TYPE: Full Time W2  LOCATION: Plano Tx


ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:
We are looking for a Influencer marketing manager to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.  

Role and Responsibilities:

• Develop and implement talent influencer marketing strategies to enhance cultural relevance, brand visibility and engagement.
  
• Lead Celebrity and influencer talent negotiation and contracting process
  
• Identify the right talent and influencers that align with specific campaigns and device launches. Map specific talent execution to campaign and launch objectives,         
  audiences and sales
  
•  Lead full go-to-market plans for product launch campaigns start to end – briefing, strategy planning, building tactical plan, executing against business objectives, reporting
  
• Take end-to-end accountability for utilizing our influencer talent in marketing – always with a consumer-first mindset.
  
• Track, analyze and report against marketing/Influencer KPIs and metrics, and take corrective action where needed
  
•  Take a consultative role for multiple internal stakeholders – be a source of expertise in Influencer and Creators
  
• Identify synergies between Influencers and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals, and we utilize our influencers to scale their initiatives
  
•  Manage multiple budget and work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines
  
•  Ensure that the x-functional team across the organization is fully aware of which Influencer plans and are in the loop for when content goes live. Develop best practice around information sharing and evangelizing
  
• Manage agency partner relationship and give clear, strategic direction to ensure we have clear timelines and expectations per campaign
  
  

Required Experience and Education:

• BA/BS degree in marketing, communications or business management
  
• 8 years+ in Partnership Marketing, Partnerships, Business Development, Account Management or Channel Sales Management
  
• Talent contracting and negotiation expertise
  
• Deep knowledge and constant pulse on the social landscape
  
• Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
  
• An iterative thinker who can challenges the status quo
  
• Consummate collaborator committed to communication excellence
  
• Business development/Partnerships/Account Management experience negotiating complex deals with large, international companies
  
• Experience working with technology platforms and internet brands
  
• Existing connections and relationships with the world’s leading media & internet brands
  
• Ability to think strategically about issues, leading to recommendations and action plans
  
• Ability to think quickly and make decisions, sometimes without all the necessary information
  
• Comfortable presenting at CxO level
  
• Strong project/program management experience
  

Necessary Skills and Attributes:

•  Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  
• Expert ability to work independently and manage one's time.
  
• Strong mentoring skills necessary to provide support and constructive performance feedback.
  
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
  
• Expert ability to develop marketing and pricing strategy.
  
• Expert knowledge of media production, communication and dissemination techniques and methods.
  

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.


WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
  


• Dental Plans
  


• Vision Plan
  


• Life & Accidental Death & Dismemberment
  


• Short-Term Disability
  


• Long-Term Disability
  


• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  


• 401(k)
  

WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people.  WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.