Manager, Pro Marketing - Security & Safety

Resideo is in search for two (2) strategic and results-oriented Managers, Pro Marketing - Security & Safety to develop and execute marketing programs that drive growth through our Security dealers and electricians. You will be responsible for planning and executing co-marketing initiatives, Security/Safety Pro communications, enablement tools, and demand generation activities that help Security/Safety Pros promote and sell our solutions. The ideal candidate brings strong Security/Safety marketing experience, excellent project management skills, and a deep understanding of indirect sales models.

JOB DUTIES:

Strategy & Planning:

• Develop and implement marketing strategies aligned with company and Security/Safety Pro objectives.

• Work closely with sales teams and sales leaders to identify high-impact marketing opportunities targeting key Security dealers and Electricians.

• Support and oversee go-to-market plans for new product launches and Security/Safety Pro onboarding.

Campaign Execution:

• Plan and execute co-branded marketing campaigns with Security/Safety Pros (email, digital ads, webinars, content syndication, events).

• Create and distribute marketing assets tailored for the Security/Safety Pro ecosystem (sales decks, case studies, email templates, landing pages).

Security/Safety Pros Enablement:

• Develop Security/Safety Pro training materials, toolkits, and communications that help Pros effectively market and sell our products.

• Facilitate onboarding and ongoing engagement for new and existing Security/Safety Pros.

Measurement & Optimization:

• Track and analyze the effectiveness of Security/Safety Pro campaigns and programs using CRM and marketing automation platforms.

• Report on KPIs such as lead generation, pipeline influence, ROI, and Security/Safety Pro engagement.

Cross-Functional Collaboration:

• Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging.

• Serve as the marketing liaison for Security Dealer and Electrician Pro relationships, ensuring consistent messaging and brand standards.

YOU MUST HAVE:

• 6+ years of experience in marketing, Security/Safety Pro marketing, or B2B demand generation.

• Proven success in executing joint marketing programs and managing Security/Safety Pro relationships.

• Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).

WE VALUE:

• Strong track record of project management with the ability to manage multiple initiatives.

• Highly organized with excellent written and verbal communication skills.

• Experience working in SaaS, technology, or manufacturing industries.

• Understanding of Security/Safety Pro portals, PRM systems, and channel incentive programs.

• Ability to thrive in a matrixed and agile environment.

• Familiarity with account-based marketing (ABM) strategies.

WHAT’S IN IT FOR YOU:

• Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize Security and Safety technologies.

• An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.

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