We are seeking a motivated and creative Marketing Intern to join our dynamic insurance agency marketing team. This internship offers an excellent opportunity to gain hands-on experience in various aspects of marketing, including digital marketing strategies, content creation, performance analysis, the use of AI tools, and impactful offline community engagement. The ideal candidate will be eager to learn, contribute to ongoing projects, and assist in executing marketing campaigns that drive brand awareness, client education, and engagement within the insurance marketplace.
Duties
* Assist in developing and implementing marketing strategies across multiple channels including social media, email, and web.
* Conduct market research to identify trends and insights that inform campaign strategies.
* Create engaging content for various platforms, including blog posts, social media updates, and website copy using WordPress, leveraging AI tools like ChatGPT or Gemini to enhance efficiency and creativity.
* Help develop educational materials and campaigns to inform clients about various insurance coverages and marketplace insights.
* Collaborate with the team on SEO optimization efforts to enhance online visibility.
* Analyze campaign performance metrics, track key data, and prepare reports to share insights with the marketing team.
* Be open to learning and utilizing new marketing software and collaborating effectively within a team environment.
* Participate in brainstorming sessions for new advertising concepts and promotional strategies.
* Contribute innovative, "outside-the-box" ideas for unconventional and impactful "guerrilla marketing" campaigns, including offline strategies.
* Engage in community outreach efforts to network and create partnerships with local businesses.
* Assist in developing and executing internal marketing campaigns aimed at boosting employee morale and encouraging client referrals.
Skills
* Familiarity with or a strong interest in using AI tools like ChatGPT or Gemini for content generation, research, and ideation.
* Knowledge of performance marketing principles and practices.
* Experience with WordPress for website content management is preferred.
* Strong copywriting skills to create compelling marketing materials.
* Solid grasp of SEO techniques to improve search engine rankings.
* Experience or interest in social media marketing strategies.
* Basic understanding of advertising principles and tactics.
* Ability to analyze data and track key performance indicators to inform marketing decisions.
* A creative mindset with a passion for developing unique and unconventional marketing ideas, including "guerrilla marketing" tactics and offline initiatives.
* Excellent interpersonal and communication skills for community networking, partnership building, and client education.
* Enthusiasm for fostering positive internal culture through engaging marketing efforts.
* An interest in learning about the insurance industry and its various coverages.
This internship is designed for individuals looking to build their skills in a fast-paced environment while contributing to meaningful projects for an insurance agency. If you are passionate about marketing, eager to learn from industry professionals, and excited to help educate clients, we encourage you to apply.
Job Type: Internship
Pay: $14.00 - $17.00 per hour
Expected hours: 8 per week
Schedule:
- 4 hour shift
- 8 hour shift
Work Location: Remote