Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, performance marketing, and analytics, with the ability to develop and execute comprehensive marketing strategies. This role requires creativity, strategic thinking, and excellent communication skills to effectively engage with our target audience across various platforms.
Responsibilities
- Develop and implement innovative marketing strategies to enhance brand visibility and market presence.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Oversee all aspects of digital marketing campaigns, including social media marketing, email marketing, and content creation.
- Utilize analytics tools to track campaign performance, analyze data, and make informed decisions for continuous improvement.
- Coordinate print advertising efforts and ensure consistency in messaging across all channels.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Build relationships with advertising sales partners to enhance promotional opportunities.
- Stay updated on industry developments and emerging technologies in marketing automation.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing management role with a focus on digital marketing strategies.
- Strong understanding of budgeting processes and financial management within a marketing context.
- Proficiency in performance marketing techniques and analytics tools (e.g., Google Analytics).
- Experience with social media marketing platforms and strategies for audience engagement.
- Familiarity with print advertising methods and best practices.
- Excellent written and verbal communication skills with the ability to present ideas clearly.
- Strong analytical skills to interpret data and derive actionable insights for campaign optimization.
Join our team as we strive to elevate our brand through innovative marketing solutions!
Job Type: Part-time
Pay: $25.00 - $28.00 per hour
Work Location: In person