Marketing Manager

About the Role:

We are seeking a dynamic and results-driven Marketing Manager to join our residential service company specializing in HVAC, plumbing, and Electrical home services. As the Marketing Manager, you will play a pivotal role in driving our brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our marketing strategies, execute impactful campaigns, and make a meaningful impact on our business.

Why You’ll Want to Work Here:

• Core values that we live every day – not just words on a page : We Win Together, Today Not Tomorrow, Performance Not Politics
• Performance Pay directly tied to results – Get what you deserve
• Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
• Secure your financial future – 401(k) with company match
• Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
• We invest in your future – leadership training that directly results into bigger career opportunities
• Learn on the job – continuous education stipends available

Company: John Henry’s & Lightfoot

John Henry’s (serving Lincoln and Omaha, NE) and Lightfoot (serving Weatherford, TX) are high-performing, locally loved home services brands specializing in HVAC, plumbing, and electrical. Both companies are known for their strong customer reputation, skilled teams, and commitment to excellence. As part of Legacy Service Partners, they benefit from shared best practices, centralized resources, and a broader network of support, while maintaining their local identity and entrepreneurial spirit. It’s the best of both worlds: local impact with national backing.

Marketing Manager Key Responsibilities:

• Develop and implement comprehensive marketing programs and plans to drive brand awareness, lead generation, and customer retention in partnership with LSP Marketing Leadership and local agency partners for performance and media buys

• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Utilize these insights to guide marketing initiatives and stay ahead of industry developments.
• Own the boots on the ground initiatives such as canvassing, event marketing and local community relations
• Partner with performance agencies to create compelling marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.

• Collaborate with cross-functional teams, such as sales, operations, and product development, to align marketing initiatives with business goals and drive synergies such as promotions.

• Partner with LSP Leadership to monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights and recommendations for continuous improvement.

• Build and maintain strong relationships with external partners, agencies, vendors, and media outlets to drive strategic partnerships and enhance brand exposure.
• Stay up to date with industry trends, emerging technologies, and marketing best practices. Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition.
• Participate in LSP Regional Marketing meetings and share best practices across the platform with other marketing professionals

Marketing Manager Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role, preferably in the home services industry or at an agency.
• Strong strategic thinking and ability to develop and execute marketing strategies aligned with business objectives.
• Knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
• Experience in managing and optimizing PPC campaigns, SEO, social media advertising, and email marketing.
• Excellent written and verbal communication skills, with the ability to craft compelling content and present ideas effectively.
• Analytical mindset with a data-driven approach to decision-making and campaign optimization.
• Creative thinker with a passion for innovation and staying ahead of marketing trends.
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and project management platforms.

Marketing Manager Interpersonal Qualifications:

• Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
• Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
• Highly organized, ability to act quickly while still having attention to detail.
• Hold yourself to a higher standard and exhibit a high level of integrity.

Why You’ll Want to Work Here:

• Core values that we live every day – not just words on a page : We Win Together, Today Not Tomorrow, Performance Not Politics
• Performance Pay directly tied to results – Get what you deserve
• Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
• Secure your financial future – 401(k) with company match
• Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
• We invest in your future – leadership training that directly results into bigger career opportunities
• Learn on the job – continuous education stipends available

Legacy Service Partners (LSP) is a leading platform of residential HVAC, plumbing, and electrical service providers across the United States. Since our inception in 2021, LSP has partnered with 30+ leading local brands across 16 states, and we are rapidly expanding our footprint.

Legacy Service Partners is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law

Equal Opportunity Employer
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