Pavement’s Marketing Manager is responsible for leading a cohesive brand and marketing strategy to drive brand awareness, customer loyalty, and profitable sales growth. This position reports directly to the company’s CEO and is an exciting opportunity to grow with a small team in a creative and collaborative work environment.
What You'll Do With Us
- Lead Pavement’s marketing program by developing, executing, and analyzing marketing strategies, campaigns, and promotions in collaboration with the CEO and leadership team. Ensure alignment across retail stores, online store, and other order channels (catering and wholesale).
- Evangelize the company’s brand, visual identity, and voice in accordance with current goals and values outlined by the company’s brand book, and ensure they are implemented consistently in your work and throughout the company’s activities. Oversee all digital marketing channels, including customer relationship management (CRM) and email campaigns, paid ads, paid and organic social media, website content and commerce, customer loyalty program, and online reputation management. Manage the related direct-report employees or third party vendors responsible for such areas.
- Manage the annual marketing budget and track the return on investment of campaigns and initiatives. Provide regular performance reports and insights based on key performance indicators such as customer acquisition cost, campaign performance, and customer retention.
- Optimize the in-store customer experience, including customer signage, retail displays, seasonal decor, art, and local art program.
- Maintain a cohesive marketing calendar across sales channels, and work in collaboration with directors and managers to maintain marketing-related internal communication as needed for successful execution of campaigns or promotions.
- Regularly monitor and analyze customer data, sales performance, and market trends. Share resulting insights to the leadership team and use them to generate ideas for products, promotions, or campaigns.
- Develop and contribute ideas for company merchandise working in collaboration with the coffee and retail operations teams.
- Collaborate with management on the design and format of internal tools such as training manuals, checklists, rosters, etc.
What You Bring
- 3+ years of hands-on experience developing and executing marketing campaigns in a food service, retail, hospitality environment, or related industry; coffee, tea, or café experience a plus.
- Demonstrated track record of improving foot traffic, online traffic, customer engagement, and/or sales through digital marketing efforts.
- Hands-on experience with digital marketing tools such as Meta Ads, Google Ads, Google Analytics, and/or CRM platforms. Proficiency with calculating and making data-driven decisions with key marketing performance metrics and concepts such as ROAS, LTV, CAC, incrementality, and testing frameworks.
- Prior experience managing internal creative teams or external marketing vendors, including setting project timelines, content goals, and performance expectations.
- Computer skills: Google Suite, Toast POS, ZenDesk, Shopify
- Aligned with Pavement’s vision and models our pillars: Craft, Connection and Care Has a passion for people, coffeeshops, art, culture, connection, music
- Ability to plan, multi-task and manage time independently and effectively. Can operate with a sense of urgency while not compromising on attention to detail
- Ability to work collaboratively with internal and external partners
- Highly organized, solutions-oriented, can-do attitude
- Good people management, coaching mentoring and development skills
- Business focused with an entrepreneurial mentality and an enthusiasm for learning
- BA or BS degree in business, marketing, or related field
Some of our benefits
- Health insurance
- Dental Insurance
- Paid Time Off
- Free drinks at any of our cafes
- A staff meal policy for when you are working
- 401k with a company match
Compensation
- $70,000 - $85,000
Pavement Coffeehouse is an equal opportunity employer and embraces diversity in the workplace. We value an open mind, a positive attitude, and a passion for service & teamwork. We hire based on these qualities, job requirements, business needs, and applicants' qualifications. We do not tolerate discrimination or harassment in the hiring process or the workplace.
We comply with the ADA and provide reasonable accommodations that allow qualified applicants/employees to perform the job's essential functions. We also provide reasonable accommodations to applicants/employees to practice their religious beliefs. To request a religious accommodation, contact your Area Manager or Director of Operations.