Marketing Manager, Web

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We’re looking for a strategic and collaborative Marketing Manager, Web to define the content strategy, channel goals, and narrative direction of our web presence across surfaces like the corporate site, safety center, careers site and brands site.

As the Marketing Manager, Web, you will be the strategic owner of Roblox’s marketing-managed web properties, working in lockstep with Engineering, Design, and Localization to deliver globally scalable, high-impact experiences. You’ll shape how our platform shows up on the web, align messaging with broader marketing priorities, and help teams bring integrated campaigns to life. You’ll lead content planning, drive SEO/GEO best practices, and ensure our web surfaces serve both marketing and performance goals.

You Will:

• Set the strategic direction and success metrics for Roblox’s marketing-managed web properties.
• Lead content strategy, storytelling, and messaging across corporate, safety, careers, and brand surfaces.
• Align cross-functional teams to bring integrated web experiences to life across Marketing, Product, and Legal.
• Drive SEO/GEO-informed content planning and ensure global accessibility in partnership with Design, Engineering, and Localization.
• Monitor channel performance and continuously optimize content to support marketing and business goals.
  
  

You Have:

• 6+ years of experience in content strategy, integrated marketing, or digital channel ownership, preferably within a B2C or tech environment.
• Proven ability to lead web strategy and content planning across multiple stakeholders.
• Strong editorial instincts and experience writing or editing web copy.
• Familiarity with SEO and performance content marketing.
• Experience leading cross-functional teams across marketing, design, product, and legal.
• Highly organized and able to manage multiple initiatives at varying stages of development.
• Strategic mindset with ability to connect web experience to brand and business goals.
• Experience working with CMS platforms and cross-functional web pods a plus.
  
  

You Are:

• A strategic thinker who understands how content and channels work together to drive impact.
• A clear communicator who can influence and rally cross-functional partners.
• Creative and collaborative, with an editorial eye and a bias for quality.
• Passionate about delivering exceptional user experiences and storytelling on the web.
• Comfortable navigating ambiguity and driving clarity in a fast-moving environment.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.