About Us
Propel People is an AI-powered construction recruiting platform transforming how skilled trades are hired.
We help small and mid-sized trade contractors fill roles faster by automating job distribution, scoring resumes, and streamlining candidate communication. Our mission is simple: give hiring managers tools that actually save time and help them connect with qualified tradespeople, fast.
We’re growing fast, backed by 1848 Ventures, and on a mission to build the future of hiring in the trades. If you’re excited about construction tech, workforce innovation, and being part of a high-energy startup team—let’s talk.
The Opportunity
At Propel People, we’re transforming how the skilled trades hire—bringing modern, AI-powered solutions to the construction industry, a sector long underserved by traditional HR tech. Backed by 1848 Ventures, we’re an early-stage startup born within a venture studio that’s dedicated to solving real-world problems for real businesses.
As our Growth Marketer, you’ll be a core part of the founding team driving go-to-market strategy, validating demand, and shaping the Propel brand. This is a high-ownership, high-impact role for someone who thrives at the intersection of strategic marketing, creative storytelling, AI-enabled execution, and data-driven experimentation. You'll collaborate cross-functionally with the Propel People team to test early hypotheses, build repeatable growth engines, and reach the construction leaders who need us most.
This is a hands-on role for a full-stack growth marketer who can think strategically and execute tactically across digital, content, and community channels.
What You’ll Do
- Collaborate with the Propel People team to design and execute experimentation plans that test value propositions, messaging, and channel-market fit.
- Build and manage high-converting landing pages and microsites using Webflow, tailored to customer segments and campaign goals.
- Develop an annual growth marketing strategy delivering an efficient, scalable and profitable product-led growth funnel targeting Propel’s existing or future ICP personas.
- Ideate, create, and execute cross-channel marketing campaigns to generate highly-qualified inbound leads for Propels’ sales team to nurture and convert into sales.
- Lead paid digital acquisition directly in Google, Meta, LinkedIn and other paid media platforms, while partnering with agency partners to scale efficient customer acquisition.
- Develop upper-funnel cold outreach, and lead generation campaigns that increase awareness, trust, and engagement with Propel People brand across all channels.
- Own execution, reporting, and KPI tracking in HubSpot, including list management, workflows, segmentation, lead scoring, and campaign reporting.
- Use AI tools (ChatGPT, Jasper, SurferSEO, Grammarly, etc.) to streamline content production and marketing automation.
- Plan and produce organic content (social posts, articles, newsletters) that educates, builds trust, and drives engagement—especially on LinkedIn and trade channels.
- Partner with industry associations to co-create content, host webinars, and activate their member networks.
- Collaborate with external agencies and freelancers to scale campaign production, design assets, and media buying.
- Analyze performance using Google Analytics, Hotjar, HubSpot, and other tools—continuously iterating based on data.
- Contribute to our content marketing engine, creating playbooks, customer stories, how-tos, and resources that resonate with field-based users.
- Explore and test creative growth loops (referrals, incentives, viral content, events) to drive bottom-up adoption.
Who You Are
- 5+ years of experience in growth marketing or demand generation, ideally in B2B SaaS, startup, or venture studio environments.
- Proficiency in paid media (Google, Meta), SEO, and organic social (especially LinkedIn).
- Comfortable with Webflow, Figma, Canva, or similar tools to edit or guide design development.
- Familiarity with AI-powered marketing tools and a willingness to integrate them into your daily workflow.
- Comfortable working with Hubspot or another CRM platform - experience with automation, email, analytics, or lead lifecycle management.
- Expsure to working with agencies, designers, and content partners in fast-moving environments.
- Proven track record of creating high-performing content across blog, social, email, and ad channels.
- Analytical mindset—comfortable with A/B testing, funnel analysis, and KPI reporting.
- Experience working with or marketing through industry associations, trade groups, or partner ecosystems.
- Strong communicator with excellent writing, editing, and presentation skills.
- Team-oriented, adaptable, and energized by building something new from the ground up.
You Might Be a Great Fit If....
- You’re curious, experimental, and energized by early-stage ambiguity.
- You love building growth strategies that are measurable, scalable, and creative.
- You see AI as a force multiplier, not a threat—and you’re eager to test new tools and workflows.
- You’re excited to serve a hardworking, often-overlooked audience: construction contractors and tradespeople.
- You want to be part of a mission-driven venture solving a real hiring crisis in the skilled trades.
Travel
This role is remote. While flexibility is key, we also value in-person connections from time to time.
Compensation & Benefits
We offer a competitive salary, incentive program, pension, and a comprehensive benefits package.