We Don’t Want a Poster. We Want a Closer.
The 30% Rule helps restaurants grow and scale using strategic training systems, leadership development, and proven operational frameworks. Our company has seen explosive growth—and now we need a Social Media Manager who knows how to sell, not just post.
We’re talking about someone who understands organic content strategy, carousel sequencing, reels with hooks, and sales psychology on platforms like Instagram, LinkedIn, and TikTok. We post multiple times a day across platforms. If that excites you (not overwhelms you), keep reading.
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What You’ll Be Responsible For:
- Developing a daily and weekly sales-driven content strategy
- Creating carousels that sell—not just educate
- Extracting hooks from our massive library of high-value video content
- Turning those hooks into reels, shorts, and swipe-worthy captions
- Building storytelling sequences across Stories that drive engagement and conversions
- Creating organic strategies that get results (not trends recycled from 2021)
- Testing, tracking, and iterating content with a focus on ROI and engagement
- Posting consistently and communicating results back to the team
- Helping position The 30% Rule as the undisputed authority in hospitality growth
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We’re Looking for Someone Who:
- Lives and breathes social media strategy, not just aesthetics
- Has a proven track record of growing audiences and converting them into customers
- Thinks in hooks, understands scroll-stopping psychology, and can structure high-converting posts
- Knows how to reverse-engineer viral content for our industry and our buyer
- Is on the cutting edge of what’s working right now—not what worked last year
- Has experience building organic funnels through Stories, carousels, and captions
- Can take initiative, work fast, and handle daily volume without burning out
- Is obsessed with results, not vanity metrics
- Understands restaurant industry culture or is hungry to learn it fast
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IMPORTANT — READ THIS CAREFULLY:
No auto-submissions will be accepted.
If you auto-submit your resume without reading this entire post, you will not be considered. Period.
Here’s what to do if you’re serious:
- Go to 30percentrule.com (percent spelled out).
- Check out @the30rule on Instagram.
- Decide if this is a brand you’re actually excited to grow.
- Write a short custom cover letter explaining:
- Why you’re a great fit
- What specific strategies you’d bring
- How you’d turn a single reel into 4-5 pieces of content
We want people who think creatively, take initiative, and are obsessed with execution.
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Perks & Compensation:
- Salary: $100,000/year
- Work-from-anywhere flexibility
- High-growth environment with room to lead
- Access to a library of value-packed content ready for repurposing
- A company that genuinely values their people, innovation, speed, and real results
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Let’s see if you’ve got what it takes.
Don’t send a boring résumé and templated pitch. Show us what you can do.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Work Location: Remote