This is a remote position and must be based on the East Coast of the United States.
Your mission
As the Social Media Manager for the U.S. market, you will be responsible for developing and executing a localized social media strategy that builds brand awareness, drives community engagement, and supports our business objectives in the U.S.
- You lead the development, implementation, and analysis of our U.S. social media strategy across platforms such as Instagram, TikTok, and more
- You create compelling, brand-aligned content tailored to the U.S. audience that strengthens our positioning in the sports nutrition and wellness space
- You work hand-in-hand with the founder to ensure brand authenticity and strategic alignment as we grow in the U.S. market
- You manage and grow our U.S.-based social media channels, actively building a loyal and engaged community
- You analyze performance metrics and turn insights into actionable improvements for content and campaigns
- You ensure consistency in brand tone, messaging, and visual identity across all social touchpoints, in line with global standards
- You collaborate with cross-functional teams and local partners to localize campaigns and content in a culturally relevant way
Your experience & skills
- You have a Bachelor’s degree in Marketing, Communications, or a related field
- You bring relevant experience in social media marketing, with a track record of managing and growing brand accounts — ideally in FMCG, wellness, or sports nutrition
- You have a deep understanding of U.S. consumer behavior and social media trends, especially on platforms like TikTok and Instagram
- You are proficient with social media tools and analytics, and you take a data-driven approach to content creation and optimization
- You bring a collaborative mindset and enjoy working in international teams within a start-up or scale-up environment
- You speak English fluently at a native level; additional languages such as German or Spanish are a plus
- You have a personal passion for health, fitness, and the wellness lifestyle
Why choose us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, Elsdorf, Amsterdam and London, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics.
About us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!