Job Summary
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand awareness, engage our audience, and drive traffic to our website. This role requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance metrics to optimize content.
Responsibilities
- Develop and implement comprehensive social media strategies across various platforms to increase brand visibility and engagement.
- Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and goals.
- Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
- Utilize SEO best practices to enhance content discoverability and drive organic traffic.
- Conduct research on industry trends and competitor activities to inform strategy adjustments.
- Analyze performance metrics using tools like Google Analytics to measure the effectiveness of campaigns and provide actionable insights.
- Foster relationships with influencers and community members to expand reach and engagement.
Skills
- Proficiency in Adobe Creative Suite for content creation and editing.
- Strong understanding of SEO principles to optimize content for search engines.
- Experience in photography or videography is a plus for creating engaging visual content.
- Excellent relationship management skills to engage with audiences effectively.
- Knowledge of digital marketing strategies and best practices.
- Ability to conduct thorough research on market trends and audience preferences.
- Familiarity with web analytics tools such as Google Analytics for performance tracking.
- Strong organizational skills with attention to detail in managing multiple projects simultaneously.
Join us in shaping our online presence while engaging with a vibrant community!
Job Type: Part-time
Pay: From $18.00 per hour
Expected hours: 20 per week
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person