Social Media Strategist and Manager

Familiar with advanced concepts, practices, and procedures within the field of social media.

Experience with social media applications and tools, such as Facebook, X, Instagram, and LinkedIn with a strong emphasis on communication with users.

• Social Media management for the official Warrington College of Business accounts. Will function as the primary voice/editor for social media communication. Works alongside editorial and other department staff to plan, schedule, and execute social content. Will lead effort to integrate social solutions across websites, digital experiences, and marketing initiatives. Mentor social media contributing staff, students, and faculty to guide all efforts to meet branding and other strategic expectations. Will manage OPS students to assist with projects and initiatives.
• Responsible for content, media and implementation of campaigns, posts, and storytelling. Works directly with Marcom leadership to create social media content that supports brand awareness, peer influence, student engagement, prospective student engagement and alumni relations
• Responsible for developing and overseeing the execution of strategic initiatives for the Warrington College of Business. Will utilize branding assets, such as messaging frameworks, to align and strengthen reputation initiatives on social platforms. Creates guidelines and enforces policy to ensure consistent social experiences for all audiences on all our channels.
• Responsible for analyzing social media performance as it relates to reputation, enrollment, student life, alumni relations, and other strategic audience aspects. Present reports internally to the Marketing and Communications team and other leadership as needed.

5+ years of professional experience in social media as a primary strategist or leader. Familiarity with marketing, technology, reporting, and leading teams.