Sr. Partner Marketing Manager, SMB

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Are you passionate about creating high-impact programs that drive real business growth?

As the Sr. Partner Marketing Manager, SMB at Klaviyo, you will be at the forefront of fueling Klaviyo’s expansion in the SMB space across North America. In this role, you’ll design and execute strategic marketing initiatives that generate demand, accelerate pipeline, and strengthen relationships with our growing partner ecosystem. 

You’ll collaborate closely with partners to activate campaigns that resonate, deliver results, and build momentum. From launching scalable co-marketing programs to analyzing performance data for continuous optimization, your work will be tightly aligned with SMB sales goals - and instrumental to our success.

Working cross-functionally with SMB Partner Sales and other teams across and beyond Klaviyo, you’ll serve as a connector and catalyst for innovation. Your efforts will directly impact partner engagement and lead generation, helping drive Klaviyo’s continued growth in the SMB market.

This is a high-visibility role for a strategic thinker and hands-on marketer who thrives in a fast-paced, collaborative environment - and knows how to turn great ideas into measurable results.

How you'll make a difference:

• Develop and execute co-marketing programs with partners to drive SMB demand generation, pipeline growth, and partner engagement across North America.
• Collaborate closely with SMB Partner Sales to align marketing strategies with sales goals and partner business objectives.
• Own end-to-end campaign execution—from concept and planning to launch and performance tracking—ensuring each initiative delivers measurable impact.
• Work with partners to plan and execute campaigns at scale, in-person events and webinars that engage brands, highlight the strength of our joint value proposition, and address key customer needs.
• Activate and support partner-led marketing initiatives, providing tools, content, and guidance to help partners effectively market Klaviyo.
• Leverage performance insights and analytics to continuously optimize marketing programs, improve ROI, and refine targeting and messaging.
• Champion the voice of the partner, advocating internally for needs and opportunities that can drive stronger collaboration and market penetration.
• Stay informed on market trends and competitive dynamics, bringing fresh ideas to enhance partner marketing effectiveness in the SMB segment.
• Performs other related duties as assigned.

Who you are:

• 5+ years of experience in partner marketing, demand generation, or regional marketing—and a passion for translating strategy into real business impact.
• A strategic thinker and hands-on executor who knows how to plan, build, and run integrated marketing programs that drive measurable outcomes and align with sales goals.
• A collaborator who thrives in cross-functional environments and knows how to build strong relationships with sales, partners, and internal marketing teams.
• Data-driven and insights-focused, you use metrics to measure success, optimize performance, and inform decision-making.
• A strong communicator who presents ideas with clarity and confidence—whether you’re aligning stakeholders or pitching a campaign strategy.
• Accountable and goal-focused, you take ownership of your work and consistently deliver on commitments in partnership with key stakeholders.
• Highly organized and detail-oriented, able to manage multiple priorities and deadlines without sacrificing quality.
• Experienced in planning and executing impactful events and webinars that engage partners and drive leads.
• Comfortable with occasional travel for partner meetings, events, and on-the-ground collaboration.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.