Customer Marketing Executive Digital
Job description
About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.
Learn more about our People Promise and our renowned portfolio of global brands.
About the role
Based in Melbourne and reporting into the Manager – Digital Customer Marketing, the Customer Marketing Executive – Digital will help bring our leading wine brands to life across digital and eCommerce channels. You’ll turn insights into impactful activations that drive brand visibility, customer engagement and online growth.
Key responsibilities
- Deliver digital and eCommerce activations across key customer channels
- Optimise online journeys to grow visibility, traffic and conversion
- Manage customer activation calendars, content and campaign execution
- Use digital and campaign data to identify insights and growth opportunities
- Partner with Sales, Brand and customers to deliver digital growth initiatives
Who we’re looking for
You’re a digitally savvy marketer who combines commercial thinking, creativity and strong stakeholder skills to turn insights into action.
- Experience across digital, customer, shopper or performance marketing
- Strong analytical skills with the ability to turn data into actionable insights
- Confident building relationships with customers and internal stakeholders
- Commercial mindset with a passion for delivering impactful campaigns
- Strong planning and organizational skills across competing priorities
- Collaborative approach and confidence working across Sales and Marketing
- Excellent attention to detail with a focus on high-quality execution
Why you’ll love it here
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.
- We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
- Paid parental/partner leave
- TWE for Me Day – Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!
- We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.
Discover more about benefits at TWE here.
It takes all varietals!
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!
Skills mentioned
Treasury Wine Estates (TWE) represents a fascinating journey of consolidation, demerger, and strategic repositioning within the global wine industry. Its origins can be traced back to the 19th century through the establishment of iconic wineries that now form the heart of its portfolio, including Australia's Penfolds in 1844 and Lindeman's in 1843, and America's Beringer Vineyards in 1876. The modern iteration of the company, however, was forged in the crucible of corporate strategy. The Australian brewing giant, Foster's Group, began aggressively building its wine division in 1995, acquiring a portfolio of celebrated brands. This culminated in the 2005 acquisition of Southcorp, which brought renowned labels like Penfolds and Rosemount into the fold, making the wine division one of the world's largest. However, the wine business often struggled financially, acting as a drain on the highly profitable brewing operations. After years of underperformance and significant write-downs, the pivotal moment arrived in 2011. Foster's Group shareholders voted overwhelmingly to demerge the wine division, leading to the birth of Treasury Wine Estates as an independent, publicly listed company on the Australian Securities Exchange in May of that year. The early years for the newly independent TWE were not without their challenges, marked by further stock write-downs and leadership changes. A significant turning point came with a strategic shift to focus on premium and luxury wines, a move that proved to be transformative. Under new leadership, the company began to streamline its portfolio, divesting some of its commercial US brands while making key acquisitions to bolster its high-end offerings. A landmark move was the 2015 acquisition of the majority of Diageo's wine business, which added prestigious American brands like Beaulieu Vineyard and Sterling Vineyards. This focus on the luxury market, particularly in Asia and the Americas, has been a cornerstone of its strategy. The company has continued this trajectory with significant acquisitions, including Frank Family Vineyards in 2021 and the major purchase of US luxury brand DAOU Vineyards in 2023. Today, Treasury Wine Estates stands as a global powerhouse, managing over 10,000 hectares of vineyards and a portfolio of more than 70 brands, navigating the complexities of the international market with a clear vision to be the world's most desirable luxury wine company.
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