Coordenador de SDR | SDR Lead

About Attrus

Attrus is a fast-growing fintech focused on transforming the way businesses manage their financial operations. As we continue to expand our commercial team, we are looking for an SDR Lead to lead our SDR organization, ensuring predictable pipeline generation and the continuous development of the team.

About the Role

We are seeking an SDR Lead to lead Attrus' prospecting operation. This person will be responsible for developing, coaching, and maximizing the performance of the SDR team, ensuring a high-quality pipeline of opportunities for the Sales organization.

You will act as a key bridge between Marketing and Sales, helping to build scalable processes, drive continuous improvement through data and metrics, and support the professional growth of the team.

Responsibilities

• Lead, develop, and manage the SDR team through regular coaching, feedback, and performance reviews.
• Define, track, and analyze team KPIs, identifying improvement opportunities and implementing action plans to maximize results.
• Ensure the achievement of individual and team targets related to qualified pipeline generation.
• Design, implement, and optimize prospecting processes, playbooks, outreach cadences, and inbound/outbound workflows.
• Partner closely with Marketing and Sales teams to improve lead conversion throughout the sales funnel.
• Monitor the quality of lead qualification and continuously enhance the team's sales approaches and best practices.
• Support the recruitment, onboarding, training, and development of new SDRs.
• Stay up to date on market trends, prospecting techniques, sales technologies, and demand generation best practices.
• Contribute both strategically and operationally to building a scalable and efficient prospecting engine.
• Act as a hands-on leader by supporting prospecting efforts when needed and serving as a subject matter expert for the team.

Requirements

• Proven experience leading SDR, BDR, or Sales Development teams.
• Strong experience in B2B prospecting, particularly in outbound sales environments.
• Solid understanding of sales metrics and performance management.
• Experience with CRM and sales engagement tools such as HubSpot, Salesforce, Apollo, Sales Navigator, Outreach, or similar platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, negotiation, and people management skills.
• Advanced or fluent English.
• Hands-on mindset with a strong focus on results and continuous improvement.
• Experience leveraging AI tools to improve prospecting strategies, automate workflows, enhance productivity, and optimize sales processes.

Nice to Have

• Experience in fintech, SaaS, or technology companies.
• Experience working in startups or high-growth environments.
• Proven track record of creating and scaling sales processes and playbooks.
• Experience working with global teams or supporting international sales operations.

What we offer

• 🩺 High-quality healthcare with a Bradesco health plan, with no copay;
• 💳 Caju card with flexibility for meal allowance + mobility/remote work support;
• Life insurance;
• 💲 Bonus based on goal achievement;
• 📚 We encourage continuous development, which is why we offer a Training Policy for our team;
• Flexible working hours;
• 🏋🏿‍♀️ Well-being is a priority: we offer Wellhub;
• Special discounts on exams through the Dasa network and at Pague Menos pharmacies;
• 🎉 We value tenure: annual recognition awards for every year you are part of our team;
• Birthday day off to celebrate with the people you love most;
• Referral bonus;
• 🚀 Career plan and semiannual performance reviews are part of our feedback culture.