Renewables Software Sales Specialist - Canada
Job description
Technical Sales Specialist – Wind Software and Data Solutions
UL Solutions is seeking a Technical Sales Specialist to drive sales in North America for our wind software and data portfolio, including Windnavigator, Windographer, Openwind, and the Renewable Asset Monitoring Platform (RAMP) and our wind resource data and maps. This is a results-oriented software sales role that combines wind energy expertise, consultative selling, and disciplined pipeline execution. The ideal candidate can translate complex concepts in wind resource assessment, measurement, modeling, and wind project design workflows into clear business value, deliver compelling demonstrations, and close high-value B2B opportunities.
This is a full-time role that can be remote or hybrid (3 days in office) at any Canada UL office.
As a member of the sales team, you will own and support the sale of UL Solutions wind software and data to wind developers, independent power producers, engineering firms, consultants, utilities, investors, and other participants across the wind energy value chain.
Lead Generation & Business Development
- Proactively create qualified opportunities through targeted outbound prospecting, account development, partner engagement, networking, and industry events; promptly qualify and advance inbound leads.
- Deliver tailored demonstrations of Windnavigator, Windographer, Openwind, and RAMP connecting product capabilities to customer workflows from site prospecting and resource assessment through layout design and project development.
- Position UL Solutions wind maps, wind resource grids, time-series data, analytics, APIs, and modeling tools based on each customer’s technical, commercial, and integration requirements.
- Lead discovery and technical scoping discussions, coordinate trials or evaluations, and build relationships with economic buyers, technical users, influencers, and procurement stakeholders.
Sales & Revenue Generation
- Own the full B2B software and data sales cycle, from account targeting, qualification, discovery, and solution alignment through proposal development, negotiation, contracting, and close, with support from subject matter experts.
- Maintain accurate forecasts, opportunity stages, next steps, and customer activity in the CRM; build sufficient pipeline coverage to consistently meet or exceed quarterly and annual bookings and revenue targets.
- Expand existing accounts through cross-selling, upselling, and broader adoption of UL Solutions wind software, data subscriptions, and APIs.
Conference & Event Representation
- Represent UL Solutions and its wind software and data portfolio at conferences, webinars, customer events, and industry workshops.
- Deliver credible, commercially focused presentations on wind prospecting, resource assessment, measurement data analytics, wind farm design and optimization, and digital workflows.
Marketing Collaboration
- Partner with marketing to execute demand-generation campaigns, contribute technically credible content, and sharpen messaging by customer segment and wind project stage.
- Use prospect and customer feedback, win/loss insights, and competitive intelligence to improve positioning, sales enablement, and go-to-market execution.
Internal Collaboration
- Provide structured customer feedback and market requirements to the product management team.
- Collaborate with renewable energy advisory, product, customer success, customer support and other UL Solutions teams to develop coordinated account strategies and identify cross-selling opportunities.
- Participate in regular sales reviews, forecast calls, product updates, and team meetings.
- Contribute to wind software and data strategy through insights on customer needs, market trends, competitors, pricing, and adoption barriers.
Required
- Strong technical understanding of wind energy development, including site prospecting, wind resource assessment, measurement campaigns, energy yield analysis, or wind farm layout and optimization.
- Minimum 3+ years of relevant B2B software, data, or technical solution sales experience, with a record of meeting or exceeding revenue targets.
- University Degree plus three years of directly related experience.
- Proven ability to generate leads, build and manage pipeline, forecast accurately, and execute consultative sales strategies through close.
- Experience leading software demonstrations and explaining technical workflows, data products, and commercial value to both technical and non-technical audiences.
- Demonstrated success navigating complex B2B buying processes involving multiple stakeholders, procurement requirements, and subscription or license agreements.
- Excellent written and verbal communication skills; strong English proficiency is required.
Preferred
- Hands-on familiarity with wind software such as UL Solutions or comparable wind resource and plant design tools.
- Experience with wind development and design processes, engineering, renewable energy, GIS, data analytics, or a related technical field.
- Experience selling software, subscriptions, APIs, or data products to wind developers, independent power producers, engineering consultants, utilities, turbine manufacturers, investors, or asset owners.
- Experience delivering professional presentations or demonstrations for customers and at industry events.
Key Competencies for Position
- Results orientation and a consistent focus on bookings, revenue, pipeline conversion, and customer adoption
- Consultative discovery, value selling, negotiation, and closing ability
- Credible technical communication and strong software demonstration skills
- Wind industry knowledge and curiosity about evolving resource assessment, modeling, data, and project development practices
- Disciplined territory, account, pipeline, and forecast management
- Customer-centric collaboration and strong cross-functional execution
- Willingness and ability to travel 10-15%
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated annual compensation for this position is 138,880.00 CAD - 155,000 CAD. which includes a base salary of 89,600 CAD - 100,000 CAD and 100% on-target performance. Members of the sales function are eligible to participate in the UL Solutions Sales Incentive Plan. The annual target incentive for this position is 55% of the base salary, paid quarterly, and is contingent upon performance. Compensation is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors.
This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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Skills mentioned

UL Solutions is a global leader in applied safety science, established with the mission of promoting safe, secure, and sustainable practices across various industries. Headquartered in Northbrook, Illinois, the company operates in over 110 countries, offering a broad spectrum of services including testing, inspection, certification, and advisory solutions aimed at helping businesses enhance product safety, security, and compliance with international standards. Since its founding in 1894 by William Henry Merrill as Underwriters Laboratories, UL Solutions has evolved to address a wide array of safety and environmental challenges through science-based research and innovative solutions. Committed to advancing safety science, UL Solutions supports over 80,000 customers worldwide in their pursuit of product development and market entry. Their certification marks serve as a symbol of trust, reflecting their dedication to ensuring that products meet stringent regulatory requirements. UL Solutions also emphasizes sustainability and ethical practices, assisting clients in navigating the complexities of sustainability regulations and market access. With a focus on continuous improvement and innovation, UL Solutions remains at the forefront of ensuring a safer world for both consumers and industries, leveraging its century-long expertise to adapt to the changing landscape of global safety challenges.
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