Business Development Manager (Hong Kong)

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

What You'll Do

• Drive business development initiatives for the Hong Kong market, with a focus on portfolio, pricing, promotion planning, and go-to-market execution.
• Identify business issues and growth opportunities proactively, and translate them into actionable solutions with clear end goal/measurable results.
• Support key commercial topics including hero product strategy, product offering, promotion calendar, and product communication.
• Monitor competitors, market trends, and customer behavior, and turn insights into clear recommendations.
• Analyze sales and market performance, extract key takeaways from numbers, and help the team make better business decisions.
• Work cross-functionally with Marketing, Marketplace, and other stakeholders to ensure strong execution across channels.
• Support D2C user journey and UX optimization to improve conversion and
• commercial performance.
• Manage multiple business topics at the same time, follow through on details, and keep projects moving efficiently.

Who We're Looking For

• 3–5 years of experience in business development, commercial planning, ecommerce, category, strategy, or related fields.
• Proactive and hands-on, with the ability to identify problems independently and propose practical solutions.
• Resourceful and self-driven — you know how to find information, connect with the right people, and move things forward.
• Comfortable working with data and numbers. You do not need advanced analytics skills, but you should be able to spot patterns, draw insights, and tell the story behind the numbers.
• Strong Excel skills are a must.
• Clear thinker with solid problem-solving ability and strong ownership.
• Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Familiarity with Google analytics is a plus.
• Familiarity with Hong Kong market, retail, or e-commerce is a plus.
• Fluent in English and Mandarin; Cantonese is a plus.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.