O2O Business Planning & Operations Manager

CooperVision, a division of CooperCompanies (Nasdaq: COO), is a global leader in contact lens innovation, dedicated to advancing vision at every stage of life. The company offers one of the industry’s most comprehensive portfolios of soft and specialty contact lenses—including daily disposable, two-week and monthly options—with high performance materials and optics across spherical, toric, and multifocal designs. With a strong heritage of addressing complex vision challenges such as childhood myopia, astigmatism, presbyopia, and irregular corneas, CooperVision combines purposeful research and development, state of the art manufacturing, and deep practitioner partnerships to deliver clinically advanced solutions. Decades of experience and insight continue to shape the eye care profession and create meaningful advantages for both practitioners and wearers. For more information, visit [external link]

Responsible for the overall operational management of the company's O2O business.

• Oversee the entire lifecycle of CVC's O2O projects – from planning and promotion to operations – and be accountable for key business metrics such as sales revenue, profit, user growth, and customer experience.
• Build and continuously optimize channel operations framework, leveraging data analytics to inform business decisions and enabling precision operational management, thereby driving business growth and enhancing operational efficiency.

Develop and implement channel operation strategies

• Based on the company's business development strategy and annual operational objectives, develop O2O channel development plans, operational strategies, and business growth plans.
• Promote the development of an integrated online-offline operational model, seamlessly connecting key business processes such as consumer engagement, marketing and promotion, store fulfillment, and supply chain collaboration.

Data Analysis and Business Optimization

• Participate in establishing a business data monitoring system to analyze and evaluate sales data, traffic data, conversion data, and user behavior.
• Develop operational optimization strategies based on data insights to continuously enhance channel sales performance and customer conversion efficiency.

Key Account and Platform ManagementResponsible for maintaining key O2O platforms and core customer relationships, as well as driving business expansion – including, but not limited to, instant retail platforms such as Meituan, Ele.me, and JD Express.

• Lead the collaborative negotiations and resource integration for the key platform JBP (Joint Business Plan), and establish a tripartite collaborative growth mechanism involving the brand, the platform, and retail customers.
• Responsible for managing key and authorized customers, establishing standardized operational mechanisms, and continuously enhancing customer relationship management capabilities and business performance.

Marketing Campaign Planning and ExecutionIntegrate brand strategy and sales objectives, collaborate with market, sales, and customer teams to design and execute category-specific marketing campaigns, platform-wide promotions, membership program initiatives, and cross-industry partnership projects – all aimed at enhancing brand influence and driving sales conversion.

• Conduct a post-activity review and analysis to document best practice cases and maximize the return on marketing investment.

Team Collaboration and Process Optimization

• Work closely with the offline retail sales team to train and guide their O2O operations and execution within the region, thereby enhancing the team's professional expertise and operational efficiency.
• Continuously optimize internal operational processes and cross-departmental collaboration mechanisms to enhance overall operational efficiency and customer satisfaction.

Knowledge, Skills and Abilities:

• Possesses exceptional data analysis skills, market insight capabilities, and business planning expertise.

Possesses strong cross-departmental communication and coordination skills, as well as solid team management experience.

• Result-oriented approaches can drive sustained business growth in rapidly changing market environments.

Work Environment:

• 70% office based and 30% domestic travels
• Independent from supervisor

Experience:

• At least 5 years of experience in O2O, e-commerce operations, channel management, or key account management.
• Proficient in the operational logic of instant retail and O2O platforms; possesses extensive experience in large-scale platform partnerships and project management.

Education:

Bachelor's degree or above; candidates with a degree in Marketing, E-commerce, Business Administration, or related fields will be given preference.