Groupe LG2

We're LG2, Canada's largest independent creative agency, and we've been helping brands grow and achieve their ambitions for over three decades. Founded in 1991 by Sylvain Labarre, Paul Gauthier, and Gilles Chouinard, we started with a single vision: total creative control to build exceptional work that truly serves progress. Today, we're an idea agency that fuses creativity, strategy, and technology to build experiences that shake up today and shape up tomorrow. With offices in Montreal, Toronto, and Quebec City, our team of 500+ talents operates as one ecosystem across six distinct pillars: LG2 for creative, LG2 Architecture for spatial design, REF for digital and commerce, Alinea for PR, and Dialekta and Varibase for performance media and CRM. We believe creativity should drive progress, and we're proud to be B Corp certified - a commitment to an inclusive, equitable, and regenerative economy. Through Worldwide Partners Inc., we're connected with 90 independent agencies in 50 countries, allowing us to drive local ambition onto the global stage. We create at the speed of culture to build resilient brands, partnering with clients across diverse sectors including retail, finance, energy, insurance, and food & beverage. From tactical executions to the most complex systems, every step we take is part of a sustainable trajectory toward meaningful impact.