Squishable

Every year, millions of people discover the joy of squeezing something soft and adorable. Squishable exists to make that moment possible - designing and manufacturing plush toys that bring comfort, humor, and cuteness into everyday life. Founded in 2007 by co-founders Aaron and Zoe, the company began with zero experience in the toy industry but quickly learned to master the art of creating huggable companions that customers can't resist. Headquartered in New York City, Squishable has grown from a small startup to an internationally recognized brand, having released millions of Squishables to homes worldwide. The company operates physical retail locations across the United States and maintains a strong e-commerce presence, while also distributing to over 5,000 stores globally. What sets Squishable apart is their unconventional approach - combining nontraditional backgrounds in technology and design to create distinctive plush products featuring food items, animals, and mythological creatures that resonate with collectors and casual fans alike. The company's mission extends beyond selling plush toys. Squishable is dedicated to making the world a cuter place, supporting various philanthropy initiatives, and fostering a passionate fan community that actively participates in design voting and fan designer programs. With a commitment to quality, quirky designs, and community engagement, Squishable continues to grow while maintaining its creative, handcrafted feel.