Digital Product Manager - CRO & Optimization
Descripción del puesto
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.
This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.
The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.
CORE JOB RESPONSIBILITIES
- Own digital product initiatives from discovery through implementation and optimisation
- Identify conversion and customer-experience opportunities using data and customer insights
- Define, prioritise and manage CRO and A/B testing initiatives
- Configure and monitor experiments and analyse results to drive product decisions
- Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
- Work closely with UX/UI, Development, Analytics and Marketing teams
- Coordinate development teams and external partners and ensure initiatives move forward
- Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
- Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations
- Identify friction across key journeys such as search, navigation, PLP, PDP and checkout
- Continuously optimise the customer experience based on data and experimentation
Requirements
- 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
- Strong experience in CRO, A/B testing and experimentation
- Strong analytical mindset and experience with digital analytics tolos
- Good understanding of ecommerce and customer journeys
- Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding
- Experience working with Product, UX and Development teams
- Strong ownership, communication and stakeholder-management skills
- Fluent professional English
- Collaborative and proactive attitude
- Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have
- Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus
Benefits
- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Training & Development platform and paths
- Discount on our products both online and in stores
- Flexible Compensation platform
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!
Habilidades mencionadas
Guess is a renowned American apparel brand, famous for its trendy clothing and accessories. Founded in 1981 by the Marciano brothers, Guess started as a denim company and quickly expanded its product line to include various categories of fashion. The brand is well-known for its innovative and artistic marketing campaigns, which often feature striking photography and bold visuals. Over the decades, Guess has established itself not only as a fashion label but also as a cultural icon. It resonates particularly with younger consumers who are looking for stylish yet affordable clothing. With a global presence, the brand operates retail stores across different countries, offering a wide range of products, including denim, dresses, handbags, and footwear. The company's commitment to quality and style has built a loyal customer base worldwide.
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