EMEA Marketing & Innovation Specialist
Job description
Job Description:
We are seeking an experienced strategic marketing professional to lead customer-back growth exploration across EMEA. Reporting directly to the Divisional Strategic Marketing Manager, this role will independently manage Explore projects from sub-segment prioritization through market analysis, customer-site ‘Voice of Customer’ research, opportunity development, and executive recommendations. The role will collaborate closely with EMEA Sales, Product Management, Marketing, R&D, channel partners, regional leadership, and divisional leadership to build a pipeline of high-conviction growth opportunities.
Essential Job Duties:
EMEA Explore & Innovation Strategy
- Own the development and execution of the EMEA Explore roadmap in alignment with divisional growth priorities.
- Lead multiple Explore projects from kickoff through opportunity recommendation, maintaining clear objectives, hypotheses, milestones, owners, risks, and decision points.
- Partner with regional and divisional leadership to identify and prioritize attractive markets and sub-segments based on strategic fit, customer concentration, market growth, revenue potential, competitive position, and Magnaflux’s ability to win.
- Develop project charters and research plans that define the business question, scope, target customers, knowledge gaps, required evidence, timing, and governance.
Voice of Customer & Customer-Site Research
- Develop research plans, customer target lists, interview guides, process-mapping approaches, and testable hypotheses for each Explore project.
- Partner with Sales, Product Management, and channel partners to secure access to relevant end users, technical influencers, operators, quality leaders, buyers, decision makers, and other value-chain stakeholders.
- Plan and conduct in-person EMEA customer-site visits and virtual interviews, including observation of customer workflows, inspection processes, current solutions, and workarounds where appropriate.
- Use open-ended and probing questions to uncover root causes, unmet needs, desired outcomes, operational impact, buying criteria, satisfaction with current alternatives, and willingness to change.
- Apply a What? So What? Now What? framework to connect evidence with business implications and recommended actions.
Qualifications
- A bachelor’s degree in Marketing, Business, Engineering, Economics, Market Research, or a related field is required.
- Seven or more years of progressive experience in strategic marketing, product management, innovation, market intelligence, commercial strategy, management consulting, or a related B2B industrial role.
- Demonstrated experience independently leading segmentation, growth strategy, market-entry, customer-back innovation, or adjacent-market projects from an ambiguous business question through executive recommendation.
- Proven experience conducting in-depth customer interviews or observational research and converting evidence into value propositions, strategic recommendations, products, services, or commercial opportunities.
- Strong analytical capability in market sizing, trend analysis, competitive intelligence, data interpretation, and preliminary business-case development.
- Excellent written, verbal, and visual communication skills, including the ability to create and deliver concise leadership-level presentations.
- Proven ability to influence across functions and levels without formal authority and to work autonomously in a matrixed international environment.
- Ability and willingness to travel regularly across EMEA for customer visits, internal meetings, workshops, and industry events.
- Fluent in written and spoken English required; an additional European language is strongly preferred.
- Proficiency in Microsoft Excel, PowerPoint, Word, and Teams is required. Experience with Salesforce and Adobe Creative Suite is preferred.
Compensation Information:
Compensation will be based on experience.
Skills mentioned
ITW (NYSE: ITW) is a global industrial company built around a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. From state-of-the-art dishwashers, ovens and refrigerators in restaurants and hotels, to automobile components inside vehicles all over the world ... the products we manufacture and the solutions we design are all around us. The buildings where we live and work are built with ITW construction and welding products, and our ITW test & measurement solutions help to ensure the quality and safety of millions of products. ITW’s dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. Our leaders have deep expertise in the ITW Business Model and leverage it to deliver superior performance and value to our customers. ITW Business Model The ITW Business Model is a powerful and proprietary set of practices comprised of three elements: The ITW 80/20 Front-to-Back Process is a set of tools and methodologies that we apply in every division Customer-Back Innovation is a key contributor to driving profitable growth at ITW Our Decentralized, Entrepreneurial Culture defines who we are as a company, how we lead and how we make decisions ITW’s Business Segments ITW's seven market-leading business segments operate in different industries but all share fundamental characteristics: End-markets with strong and sustainable differentiated attributes Positive long-term macro fundamentals Strong and durable competitive advantages with relevance to key end-market trends Significant potential for ITW to drive abovemarket organic growth over the long term Ability to leverage the ITW Business Model to generate consistent best-in-class margins and returns ITW's Enterprise Strategy Since 2012, we have been executing a strategy to position ITW to generate solid growth with best-in-class margins and returns in the context of an increasingly competitive and uncertain global market environment. At its core, our enterprise strategy is centered on focusing the entire company on leveraging the ITW Business Model to its full potential.
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