International Healthcare Demand and Field Marketing Manager

Overview

International Healthcare Demand and Field Marketing Manager

Location: United Kingdom Work Arrangement: Remote with travel as the role dictates

About the Role

The International Healthcare Demand and Field Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth within the healthcare sector across international markets. This role focuses on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing.

Your Role Responsibilities? Here's What You'll Do

• Lead the creation and management of the overall marketing plan and strategy for the international healthcare GTM segment, setting key goals, objectives, and KPIs to measure success while integrating insights from key stakeholders and the GTM strategy team.
• Establish and evangelize audience-specific and industry-specific thought-leadership strategies, connecting into the broader brand and horizontal thought-leadership framework.
• Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with field marketing on pre- and post-event sales outreach orchestration.
• Own the creation of comprehensive campaign briefs in partnership with the portfolio marketing team, defining objectives, target audiences, messaging, and creative requirements to guide strategy and execution.
• Own the health of the demand funnel, ensuring lead generation KPIs are met, optimizing strategies as needed, and serving as a trusted advisor to business leaders and sales with regular analysis on marketing pipeline contribution.
• Mentor, coach, and provide feedback to team members while contributing to overall department growth through knowledge sharing, best practice coaching, and innovative thinking on market trends.

Role Essentials

• 10+ years of experience in a marketing programs or equivalent role with demonstrated sales interaction and go-to-market execution.
• Proven experience developing integrated marketing plans, budgets, and strategies with a track record of driving pipeline and revenue growth.
• Excellent oral and written communication skills with the ability to interact with and influence executive-level stakeholders.
• Strong project management, organizational, and multi-tasking capabilities with the ability to manage multiple priorities in a fast-paced, dynamic environment.
• Demonstrated leadership and business acumen with the ability to influence without ownership, build trust, and drive consensus across cross-functional and international teams.

Technology Tools

• Uptempo – Budget management and planning
• Adobe Workfront – Workflow management

What We'd Like to See

• Experience in healthcare or industry-specific marketing with a deep understanding of sector-specific buyer journeys and market dynamics.
• Proven experience in international or global marketing, including regional campaign execution and working with international regional marketers.
• Familiarity with demand generation platforms, marketing automation tools, and analytics to optimize campaign performance.
• Experience partnering with external vendors, agencies, and industry partners to amplify reach and impact of global programs.
• A creative thinker who brings innovative ideas to the table and has a strong ability to guide and develop other marketing team members.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.