Junior Press & Communications Officer - Kids Planet Central Support

The Junior Press & Communication Officer supports the delivery of PR, internal and external communications across Kids Planet, with a particular focus on reactive and reputation-based communications.

Working closely with the PR & Communications Manager, this role plays a key part in supporting crisis and sensitive communications activity, ensuring timely, well-managed responses and accurate record-keeping. Alongside this, the role is responsible for identifying and developing positive stories from across the organisation to support proactive PR and brand storytelling.

This is a hands-on, fast-paced role suited to someone who is highly organised, responsive and keen to develop their career in PR and communications. This role is currently based at our head office in Lymm, which will be relocating to Altrincham in early 2027.

Key Responsibilities

Reactive & Crisis Communications Support

Support the PR & Communications Manager in managing reactive and crisis communications activity

Draft holding statements, media responses and internal communications for review

Monitor incoming issues, media enquiries and escalation points, ensuring timely responses

Maintain crisis logs, trackers and documentation with accuracy and attention to detail

Support coordination of responses across internal stakeholders during sensitive situations

Ensure confidential and sensitive information is handled appropriately at all times

PR & Agency Collaboration

Act as a key day-to-day contact for the external PR agency, supporting smooth and effective collaboration

Source, develop and coordinate “good news” stories from nurseries and central teams for PR opportunities

Liaise with internal stakeholders and the agency to shape stories, gather information and ensure accuracy

Contribute to campaign planning by identifying ideas, themes and opportunities aligned to business priorities

Review and sense-check press materials drafted by the agency, ensuring alignment with brand tone, messaging and factual accuracy

Support the management of press enquiries in collaboration with the agency, ensuring timely responses and appropriate escalation where needed

Content Creation & Positive Storytelling

Identify, gather and develop positive news stories from nurseries and central teams

Build a steady pipeline of “good news” content to support proactive PR and internal communications

Write engaging content including blogs, case studies, newsletters and features

Liaise with nursery teams to source stories, quotes and imagery

Internal Communications

Support the delivery of internal communications across a range of channels

Draft internal updates, announcements and engagement content

Help ensure consistency of tone and messaging across communications

Brand & Content Support

Ensure all content aligns with Kids Planet’s tone of voice and brand guidelines

Proofread and sense-check communications materials before approval

Support content planning and scheduling

Team Support & Coordination

Support the PR & Communications Manager with day-to-day workload management

Help coordinate approvals, deadlines and content planning

Remain flexible and responsive to emerging issues and priorities

Skills & Experience

Experience in PR, communications or marketing

Strong writing skills with the ability to adapt tone appropriately

Ability to remain calm, organised and responsive in time-sensitive situations

High level of discretion and professionalism

Strong attention to detail and organisational skills

Proactive and willing to learn in a fast-paced environment

Strong interpersonal and communication skills

Key Attributes

Calm and level-headed under pressure

Highly organised and reliable

Good judgement and awareness of sensitive issues

Proactive and solutions-focused

Collaborative and team-oriented

Enthusiastic about storytelling and communications