CRM Manager

We’re looking for a hands-on CRM Manager to own and execute customer communications across key lifecycle touchpoints. This role is highly execution-focused, combining creative messaging, marketing automation, and data-driven optimization to drive customer engagement, retention, and loyalty.

Responsibilities

• Manage day-to-day customer communication channels, including email marketing, SMS, in-app messages, and newsletters to keep customers engaged and informed.
• Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages.
• Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement.
• Automation & Workflows: Build, monitor, and continuously optimize complex trigger-based campaigns and automated journeys using HubSpot and other third-party tools.
• Monitor retention KPIs and campaign performance on a regular basis.
• Run A/B tests on messaging, timing, and formats, and use insights to guide ongoing improvements.
• Develop and maintain reports and dashboards to measure CRM effectiveness and impact.
• Collaborate cross-functionally with Product, Data, Creative, and Development teams to move CRM initiatives forward end-to-end.

Requirements

• 3+ years of experience in CRM, Email Marketing, Lifecycle Marketing, or Customer Retention within a B2C e-commerce environment.
• Hands-on experience with HubSpot.
• Comfortable creating marketing content for email and CRM channels, with a strong creative mindset and attention to messaging and tone, knows how to balance brand voice with performance.
• Hands-on experience with building workflows, user segmentation lists, and journey mapping - not just overseeing.
• Analytical mindset with a data-driven approach to decision-making and optimization.
• Experience with analytics and reporting tools such as Tableau, Data Studio, Mixpanel, or similar.
• Highly motivated self-starter with a fast-learning mindset and a positive attitude.
• Collaborative team player, comfortable working with cross-functional partners, including creative, content, and developers.
• Bachelor’s degree in Marketing, Industrial Engineering, Business, or a related field.
• High-level English is required, German is a good plus.