Territory Sales Manager - Fire Safety - Indonesia

Title:

Territory Sales Manager – Fire Safety - Indonesia

Location:

Jakarta, Indonesia

Business Line:

Sales / Fire Detection / Fire Suppression

Reports To:

Regional Sales Director for Southeast Asia

External Clients:

Distributors / Agents / Consultants / Contractors / End-Users

Our client

Our client is a global fire protection company providing fire detection, fire alarm, fire sprinkler monitoring and corrosion solutions for commercial, industrial and high-risk environments. Its products help protect life, property and business continuity through reliable detection, monitoring and system performance.

Their detection and alarm portfolio includes detectors and intelligent control panels, supporting early warning and coordinated safety responses.

Its fire sprinkler monitoring and corrosion solutions support the reliability and performance of water-based fire protection systems and complement its detection and alarm portfolio.

They serve customers through distributors, engineered systems partners, contractors and consultants. This position will develop its customer base and market presence throughout Indonesia.

Job Purpose

Based in Jakarta and reporting to the Regional Sales Director for Southeast Asia, the Territory Sales Manager will personally drive sales and business development for their fire protection products and solutions across Indonesia. The role requires a proactive hunter with an established local distributor and end user network. Through direct customer engagement, the manager will develop channels, influence specifications and win new business while growing existing accounts.

KEY RESPONSIBILITIES

TERRITORY SALES MANAGER – FIRE SAFETY - INDONESIA

Key Accountabilities

• Personally identify, approach and win new customers for fire protection products and solutions throughout Indonesia.
• Own Indonesia sales targets and maintain a territory plan, qualified opportunity pipeline and accurate forecasts. Report progress to the Regional Sales Director for Southeast Asia and take action to exceed targets.
• Use detailed knowledge of Indonesia's fire protection market to identify projects, customer requirements, competitor activity and opportunities across commercial, industrial and infrastructure sectors.
• Develop Indonesian distributor and engineered systems partner relationships, expand coverage across key regions and work jointly on opportunities through to order conversion.
• Maintain frequent face-to-face engagement with Indonesian distributors and end user customers, presenting solutions, developing requirements and negotiating commercial terms.
• Build relationships with Indonesian consultants, contractors and system integrators to secure product specifications, project approvals and preferred supplier positions.
• Develop direct relationships with end user decisionmakers and procurement teams, positioning solutions for new projects, upgrades and replacement requirements.
• Manage existing Indonesian accounts while actively opening new accounts; retain personal ownership of prospecting, follow-up, quotations and closing sales.
• Coordinate with technical teams to arrange demonstrations and product training, address application requirements and resolve customer issues.
• Maintain accurate CRM records and manage pricing, margins, travel expenditure and commitments within company policies and delegated authority.
• Represent the company at relevant Indonesian industry events and coordinate with distributors and internal teams on order execution, delivery requirements and payment collection.

Required Qualifications

• At least 7 years of relevant sales and business development experience in fire detection, fire alarm, fire sprinkler or closely related fire protection products, with substantial experience in Indonesia.
• A proven record of personally opening accounts, developing distributors and winning fire protection business, supported by measurable sales achievements.
• Detailed knowledge of Indonesia's fire protection marketplace, including competitors, distribution channels, project procurement and customer buying processes.
• A strong, established network in Indonesia comprising distributors and end user customers, with access to decisionmakers and evidence of successful commercial relationships.
• Technical credibility to discuss fire protection products, applications and specifications, with knowledge of relevant Indonesian standards and project approval requirements.
• Proficiency in MS Office and CRM systems such as Salesforce, with disciplined pipeline management and forecasting.
• High standards of integrity, professionalism and confidentiality, with sound judgement in commercial negotiations.
• Strong communication, presentation and negotiation skills, with the confidence to engage Indonesian customer decisionmakers directly.
• A proactive hunter personality: resilient, commercially driven and comfortable initiating approaches and pursuing opportunities through to closure.
• Strong commercial judgement, including pricing, margin management, opportunity qualification and competitor assessment.
• A hands-on approach to territory sales, with personal responsibility for customer visits, distributor development and revenue delivery.
• A practical, self-directed approach, strong ownership of results and the ability to operate effectively with limited supervision.
• Strong listening and relationship-building skills, with the ability to translate customer needs into commercially viable solutions.
• Based in Jakarta, or willing to relocate, and able to undertake frequent customer and distributor visits across Indonesia.
• Fluent Bahasa Indonesia and English, with the ability to communicate effectively with local customers, distributors and regional colleagues.