Lead Product Manager - 10-15 years

Job Summary

We are hiring a Lead Product Manager (P5) to lead strategy and execution for next-generation products in Nielsen's Ad Intel portfolio. This is a senior, high-visibility role responsible for incubating and scaling products that give clients visibility into competitive advertising activity, spend, creative strategy, and cross-media/cross-platform ad performance. You will provide expertise in solving unique, complex problems with broad impact on the business, contribute to strategy development, and lead teams and projects that guide cross-functional groups to discover, validate, build, and launch differentiated solutions across the advertising landscape.

Roles and Responsibilities

Product Strategy & Innovation

• Define the multi-year product strategy for Nielsen's Ad Intel suite, spanning traditional (TV, print, radio, outdoor) and digital/social ad tracking.
• Identify whitespace and monetization opportunities across creative intelligence, spend estimation, competitive benchmarking, and cross-media ad exposure measurement.
• Partner with data science, measurement, and engineering teams to productize proprietary ad detection, classification, and spend-modeling capabilities.

Customer Discovery & Market Fit

• Lead structured customer discovery with brands, agencies, media owners, and platform partners to surface unmet needs in competitive ad intelligence.
• Validate product-market fit through alpha/beta programs and signal-based experimentation across ad formats and channels.
• Represent the voice of the market in prioritization and roadmap decisions, balancing client demand with technical and data feasibility.

Execution Leadership

• Drive rapid incubation, validation, and scaling of new Ad Intel capabilities from 0-to-1 through to enterprise-grade deployment.
• Collaborate with engineering, data science, UX, commercial, and external data partners to deliver differentiated, defensible products.
• Set clear OKRs and lead outcome-based execution from MVP through scaled rollout, owning tradeoffs across scope, data quality, and timeline.

Go-to-Market & Partner Strategy

• Partner with GTM, partnerships, and commercial teams to shape pricing, packaging, and positioning for Ad Intel products.
• Engage strategic data and platform partners (e.g., ad exchanges, creative repositories, social platforms, clean rooms) to expand coverage and data depth.
• Support sales enablement and client-facing teams with product narratives, competitive positioning, and value articulation.

• Qualifications

• Bachelor's degree or equivalent experience; advanced degree or specialized certifications preferred.
• Typical Experience: 10- 15 years of experience with a strong reputation as an expert in advertising intelligence, programmatic media, or related product domains.

• Skills

• Top-tier expertise, leadership in innovation, and strategic project management. Proven ability to shape strategies and lead complex initiatives.
• Strong understanding of the advertising ecosystem — media buying, creative strategy, competitive intelligence, and cross-platform ad measurement.
• Track record of launching 0-to-1 products and scaling innovation within a matrixed, data-driven organization.
• Strong analytical and technical fluency — comfortable working with large-scale data pipelines, APIs, classification/ML models, and measurement frameworks.
• Skilled at stakeholder management and cross-functional influence across engineering, data science, commercial, and executive stakeholders.

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