AE - Selling Team Leader (Assistant Manager) - US

American Eagle Outfitters - Wayne, NJ


The Selling Team Leader supports the Store Team Leader in developing and implementing the business strategy and leading the daily operations of the store. In partnership with the Store Team Leader, the Selling Team Leader is accountable for driving results by effectively teaching, training and coaching associates into a high performing selling team that achieves sales goals, meets merchandising brand standards and delivers operational excellence.

POSITION TITLE: Selling Team Leader

REPORTS TO: Store Team Leader

STATUS: Full Time Non Exempt (Exempt in select locations)

SUPERVISES: Store Associates


The Selling Team Leader is responsible for the selection and coaching/development of all experts including Jean, Bra and Stylists. Driving all KPI and Comp results through effective LOD segments.


Drive for Results

  • Analyze reporting and daily sales trends to make real-time strategic business decisions to drive results.
  • Train and develop team on business acumen to drive business performance.
  • Managing localization events to drive business and brand awareness.
  • Ensure the Fitting Rooms are generating $1M in revenue.
  • Lead the use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, Social Media).
  • Evaluate store sales and payroll goals on a daily basis using payroll reports and tools; make scheduling adjustments to meet business needs.
  • Builds customer loyalty through in-store experience, utilization of social media and email capture.
  • Support the Store Team Leader in the execution of the short and long term store business plans to drives KPI results and maximizes business opportunities to include CRM, Loyalty and technology.
  • Effective use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, Social Media).
  • Contribute to the achievement of all store financial, revenue and expense targets.
  • Builds customer loyalty through in-store experience, utilization of social media and email capture.


  • Motivate and inspire the team by developing and delivering a compelling vision and purpose which encompasses American Eagle Outfitter’s Core Values.

  • Act as the leader on duty and consistently models the brand customer service standards and Customer First selling behaviors.

  • Hold the store team and self accountable for achieving all brand, performance and behavior standards.

  • Build effective relationships with associates, peers and supervisor to build a high performing store team.

  • Lead and participate in productive weekly leadership meetings that align with and drive the business strategy.

  • Proactively seek personal learning and development opportunities to build leadership skill set and enhance individual performance.

  • Comply with all AEO Inc. Loss Prevention standards and provide a safe environment for associates and customers.

  • Ensure all associates training and development initiatives are executed in a timely manner.

Talent Management

  • Recruit, hire, develop and retain BFF & Stylist roles to ensure the store is sufficiently staffed to meet the needs of the business.

  • Manage compensation decisions in partnership with the Store Team Leader and District Team Leader for BFF & Stylists.

  • Train, develop and coach the associate team; provide appropriate level of performance feedback to increase confidence and capability.

  • Drive employee engagement by recognizing and rewarding employees for outstanding performance.

  • Educate all associates on the importance of personal appearance standards.

  • Ensure that all associate team adheres to all employment practices and policies.

  • Consistently assess and provide ongoing performance feedback through real-time coaching, scheduled touchbases, individual development planning and the performance review process.

  • Develops succession plans to ensure career paths for all associates; encourages associates to pursue internal opportunities.

  • Recognize and properly resolve customer and performance issues; communicate high priority issues to the Store Team Leader and District Team Leader in a timely manner and collaborates to develop a plan for resolution to minimize risk.

Visual & Operational Execution

  • Maintain 5 S standards on the sales floor, cash wrap and fitting room ensuring store environment is safe for employees and customers.

  • Executes all daily operational procedures and supports the management team to ensure the store audit compliance and shrink results meet company loss prevention standards.

  • Oversees and ensures efficiency of all daily operational procedures in accordance with company policies.

  • Oversees Reserve, Try and Buy training and execution.

  • Oversees and ensures Fitting Room area is organized and displayed to the visual standards manual.


  • Minimum high school education or equivalent.

  • 2+ years of retail or equivalent management experience preferred.

  • Ability to lead a team; delegate and follow up.

  • Ability to develop and train others.

  • Knowledge and understanding of employment laws including compliance with federal, state and local requirements.

  • Demonstrated time management, prioritizing, organizing and problem solving skills.

  • Demonstrates business acumen.

  • Demonstrated ability to communicate effectively with customers and store team.

  • Demonstrated ability to handle multiple tasks and work in a fast‐paced and deadline‐oriented environment.

  • Ability to work a flexible schedule to meet the needs of the business, including holidays, nights and weekends.

  • Ability to perform all Essential Job Functions.

  • Computer and technology proficient.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity (“EEO”) laws. AEO prohibits discrimination against associates and applicants for employment because of the individual’s race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Attention - In the recruitment process, legitimate companies never withdraw fees from candidates. If there are companies that attract interview fees, tests, ticket reservations, etc. it is better to avoid it because there are indications of fraud. If you see something suspicious please contact us: [email protected]