Content Creator - Remote

Taub Family Wine & Spirits Services - Remote

Job details Job Type Full-time Full Job Description

Taub Family Companies is a progressive wine and spirits organization that is a proven industry leader. It encompasses import companies Palm Bay International and Taub Family Selections, led by third-generation Marc D. Taub. Celebrating 45 years in 2022, Palm Bay International has its roots in Italian wine and now offers one of the most comprehensive portfolios in the U.S., comprising prestigious estates, distilleries and popular brands from 15 countries. Its sister company Taub Family Selections, established in 2010, specializes in a selection of highly regarded French and Italian estates, and offers a curated portfolio from 11 countries. In recent years, the companies have been developing a growing cache of domestic wines as well. These two Taub Family Companies, together with their valuable long-term wholesale partners, are well-equipped to meet the needs of all segments of the market on a national basis. www.PalmBay.com and www.TaubFamilySelections.com .

Location: U.S. Remote

Position Overview: The Content Creator will be instrumental in building strategic content calendars, crafting compelling, educational fine wine and spirits-oriented material, and deploying this material through a variety of developing mediums or channels for Taub Family Selections and Palm Bay International. These channels will include company websites/blogs, corporate social media accounts (LinkedIn, Facebook, Instagram), trade newsletters, producer profiles, Q&As, executive white papers, sales tools, brochures, learning materials, harvest reports, news articles, and company communications. The Content Creator reports into the Senior Vice President of Public Relations & Corporate Communications.

*Responsibilities/Essential Functions:
*

  • Work across teams to analyze and distill content needs, then creating editorial/content calendars aligned with sales goals and seasonal considerations to drive content throughout the year
  • Research, write, and edit content in line with our brand strategy and sales objectives
  • Manage content in various platforms/outlets (as above), building a more robust presence in underperforming channels.
  • Implement best SEO practices to ensure content is driving eyeballs, monitoring metrics, optimizing user experience
  • Monitor, measure and analyze the performance of key performance indicators (KPI’s) to offer suggestions for improvement, feeding back to stakeholders and using data to inform future activities
  • Stay up to date on the latest industry trends to inform content angles
  • Research, develop and suggest new innovative ways of delivering content

*Qualifications/Requirements:
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  • Experience as a Content Creator, Copywriter or similar role
  • Fine wine & spirit knowledge, combined with dynamic, engaging persona
  • Degree in English, journalism, communications/PR, marketing, or relevant field
  • Hands-on experience with Content Management Systems (e.g. WordPress), working template design skills
  • Portfolio of published work
  • Excellent writing and editing skills
  • Research, interview, and fact-checking expertise
  • Working knowledge of SEO best practices
  • Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines
  • Ability to work independently and in a dynamic, high energy, team-oriented atmosphere.
  • High level of proficiency with Microsoft office
  • Real-world experience planning social media programs across owned (i.e. Blogs, Brand Facebook, Instagram & Twitter accounts), earned (i.e. non-brand Facebook pages, Instagram account and tweets) and paid (i.e. sponsored tweets, promoted posts, etc)
  • Knowledge of current social media legal guidelines specific to the beverage alcohol industry

Benefits Overview:
Taub Family Companies offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Taub Family Companies is an equal opportunity employer.

Job Type: Full-time

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