Manager, Kids & Family Digital Publicity

Netflix - Los Angeles, CA+1 location
    Los Angeles, California

Netflix is looking for a Manager to spearhead our Digital Publicity efforts at Netflix on our Kids & Family animation slate. The right candidate will have expertise in Kids & Family, online publicity, digital marketing, social media, and working closely with influencers. We need a team player who is eager to work across departments to establish workflows, best practices and comes with BIG ideas. The Opportunity Netflix is the world's leading internet entertainment service, with 200+ million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. This is a great opportunity to join a team and work on kids and family content that comes from the industry’s very best creators and talent - with stories that reach a global audience.
The Role Our ideal candidate will be self-motivated, proactive, quick-thinking, flexible, able to pivot when necessary, and can juggle multiple and diverse responsibilities with a strong emphasis on organization. This is a demanding and fast moving position that requires someone who has a positive attitude and is able to exercise good judgment, takes initiative and demonstrates strong communication skills.
This position is based in Los Angeles or New York and reports to the Director of Kids & Family Animation Publicity with a dotted line into the Managers of Digital Publicity, Films & Series. Responsibilities:
  • Seek out innovative earned media opportunities with entertainment and social partners including but not limited to Instagram, Twitter, Tik Tok,Google and other app based platforms, including gaming platforms, with a special focus on Series titles.
  • Work in tandem with publicity teams to establish specific goals related to talent and showrunner interests. Establish benchmarks for success that are applicable to each project.
  • Provide consultation for digital agency press pitching and campaign strategies, including support for screening invites, press days and junkets, specialty events and more.
  • Liaise with Netflix cross-functional teams including Creative Marketing, Strategy, Editorial & Publishing, Events and Research to create, communicate and implement best practices and workflow for Series campaigns.
  • Curate, expand and develop relationships with entertainment partners and digital influencers for campaign activations and events.
  • Contribute to campaign decks and present to senior level executives, showrunners and talent.
  • Work closely with digital publicity cohorts.
Skills and Requirements:
  • 12+ years experience at a network, agency or studio, preferably in digitally-oriented positions.
  • Experience handling high volume of complex projects and tasks for multiple people or departments and simultaneously manage competing priorities
  • Existing relationships with entertainment partners, social media platforms, and content creators.
  • Ability to identify, develop and help refine compelling and creative ideas. Seek out opportunities that are unique and that serve the business and the brand
  • Must possess solid organizational skills and be able to manage time effectively
  • Excellent verbal and written skills. Ability to communicate effectively and succinctly with internal and external teams
  • Proven track record in creating activations in line with current trends in entertainment, digital, marketing, social media and pop culture
  • Be creative and have a point of view. Demonstrate the ability to think innovatively-connecting the dots when others cannot.
COMPENSATION Netflix offers an attractive compensation package consisting of base salary, stock options, 401K (with match), comprehensive benefits and relocation. APPLY NOW

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