Sr. Manager, Category Leadership and Guest Insights – National Foodservice and On Premise

Sr. Manager, Category Leadership and Guest Insights – National Foodservice and On Premise

POSITION OVERVIEW

Come join the new Category Leadership organization within the Coca-Cola North America Operating Unit; a pivotal organization in how our company drives the marketplace with Customer teams through best in class insights, strategy and storytelling. The National Foodservice, On Premise and Digital team seeks a new Senior Manager responsible for leading Category Leadership and Guest Insights projects across the NFSOP customer base, working closely with the Chief Customer Organization. This individual is focused on developing strategies and tactics to maximize opportunities for our customers, categories and Coca-Cola. This will be done through a variety of vehicles including customer and category reviews, fielding primary research, and creating enabling materials for the broader Category Leadership organization.

Key Responsibilities

• Department Subject Matter Experts: Leading by Example with FSOP Analytics/Data Asset Tools and Resources, and Acting as Channel Experts within Department
• Insights Generators: Storytelling on State of FSOP Category and Customer Landscape by Role Modeling Usage of Analytic Assets
• Customer Collaborators: Focusing on Strategic and Informed Customer Business Planning, Ongoing Customer Commitment, and Assortment Strategies with CCO Portfolio, including Scaled Content for Zone Usage
• Network Promoters: Syncing with Insights, Planning & Strategy Departments for consistent messaging Internally and Externally
• Capability Advocates: Aligning with Platform Services and Human Insights to assure NAOU remains at the forefront of Analytic/Data Assets in FSOP

EXPERIENCE

• 8+ years of work experience, preferably in CPG
• Bachelor’s degree required – Preferred MBA or other advanced degree
• Regular Customer engagement strongly preferred
• Experience with Foodservice and On Premise preferred
• Experience presenting to senior leaders of own and external organizations preferred
• Background of owning and using Primary Research projects and budgets preferred
• A mix of strong analytical, project management and story-telling experiences
• Prior consulting and category management or sales experience is a plus
• Proven track record for delivering sustainable results

TECHNICAL/FUNCTIONAL SKILLS

• Heavy usage with Coca-Cola Foodservice data sources and subscribed platforms (Dine, CBL, NPD, Datassential, Technomic, Mintel, Euromonitor)
• Willingness to learn new tools/solutions and become an active ambassador of new programs
• Leadership of fielding Primary qualitative and quantitative research; connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies
• Advanced strategic thinking, including framing of issues, solutions and paths to implementation
• Business planning, inclusive of corporate and customer needs/considerations
• Highly analytical, incorporating market and customer research, financials, customer & sales team feedback
• Ability to collaborate with key internal/external cross functionals; effectively influencing a wide variety of stakeholders
• Strong ability to manage multiple deadlines from different stakeholders, and ability to prioritize the highest leverage opportunities
• Effective communication & building relationships at all organizational levels.
• Ability to champion initiatives end to end
• Need to communicate complex concepts and information to a wide, varied audience in concise and engaging manner
• Highly proficient in Excel, PowerPoint – with experience in Power BI – as platforms for integrating disparate data sources with compelling visuals and language

Estimated Travel: 20%

Location: Virtual

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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