Analyst Marketing Innovations
Job description
Location
Singapore
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.How will you fit in the big picture?
As a Analyst Marketing Innovation for APAC, you will play a key role in shaping and delivering Hershey's innovation strategy across the Asia Pacific region. Working closely with the APAC Innovation Manager and cross-functional teams, you will help develop and commercialize consumer-led innovations that strengthen core brands, expand market penetration, and drive sustainable business growth. You will manage innovation projects from concept through launch, leveraging consumer insights, market trends, and strong project management discipline to bring impactful innovations to life across APAC markets.What will you do?
- Lead and coordinate innovation projects through the Stage-Gate process, ensuring alignment across all project workstreams and stakeholders.
- Manage project timelines, milestones, dependencies, risks, and deliverables to ensure successful project execution and launch readiness.
- Prepare and present project updates, recommendations, and Gate materials to leadership and cross-functional teams.
- Maintain project documentation and administration within Accolade and other project management systems.
- Partner with R&D, Packaging, Procurement, Finance, Supply Chain, Quality, Legal, and external agencies to develop commercially viable innovation solutions.
- Translate consumer, market, and category insights into actionable innovation opportunities and project briefs.
- Support the development of consumer-led innovation concepts that address barriers to trial and accelerate brand growth.
- Create and maintain innovation toolkits, approved assets, packaging guidance, and communication materials to support execution across APAC markets.
- Analyze business, consumer, customer, category, and competitive data to identify growth opportunities and innovation priorities.
- Develop data-driven recommendations that support profitable growth, innovation pipeline development, and commercialization success.
Minimum Requirements
Experience:
- 3 to 4 years of experience in Marketing, Innovation, Product Development, Project Management, or a related commercial function, preferably within an FMCG environment.
- Proven experience managing multiple projects simultaneously and delivering results within challenging timelines.
- Experience working in cross-functional teams and coordinating stakeholders across multiple functions and markets.
- Strong analytical skills with the ability to interpret consumer, market, and business data and translate findings into actionable recommendations.
- Working knowledge of project management methodologies, commercialization processes, and innovation development frameworks.
- Familiarity with syndicated market research tools such as Nielsen or IRI is preferred.
- Basic understanding of commercial and financial metrics, including project P&L considerations, revenue drivers, and profitability.
- Strong communication, presentation, stakeholder management, and relationship-building skills.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
Education:
- Bachelor's Degree in Marketing, Business, Commerce, Communications, or a related field, or equivalent experience.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.- Health & Wellbeing: Medical, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Skills mentioned
At The Hershey Company, a legacy of innovation that began with Milton S. Hershey in 1894 continues to drive the evolution of the confectionery and snacking industries. Through groundbreaking approaches to product development, manufacturing, and consumer engagement, Hershey is revolutionizing how the world enjoys its iconic treats and expanding into new snacking frontiers. The company's commitment to innovation is not merely about creating new flavors; it's a comprehensive strategy that encompasses technological advancements in production, a deep understanding of evolving consumer preferences, and a forward-thinking approach to market trends. Hershey consistently invests in research and development to introduce novel products that cater to a wide range of tastes and dietary needs, including sugar-free and plant-based options, demonstrating a proactive response to changing consumer landscapes. Hershey's innovation extends to its manufacturing processes, with significant investments in state-of-the-art facilities and digital technologies. The company leverages data analytics and automation to enhance efficiency, ensure quality, and respond with agility to market demands. This focus on operational excellence allows Hershey to maintain its position as a leader in the industry while exploring new growth avenues, such as the strategic acquisition of salty snack brands to build a comprehensive snacking powerhouse. Furthermore, Hershey is dedicated to customer-centric innovation, constantly seeking to understand shopper behavior and partner with retailers to create better consumer experiences. This holistic approach, from pioneering new product categories to optimizing supply chain and marketing strategies, underscores Hershey's enduring commitment to shaping the future of snacking through continuous innovation and a relentless pursuit of excellence.
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