Artist Relations Manager - Nashville

POSITION SUMMARY

The Artist Relations Manager is responsible for overseeing Taylor Guitars’ Nashville showroom and serving as the primary brand representative in the city’s influential music community. This role acts as a key liaison between Taylor and a broad network of industry professionals, including artists, producers, session musicians, engineers, and music directors. The Artist Relations Manager fosters meaningful, long-term relationships that support both the artist community and the Taylor brand. In addition to providing day-to-day artist support, the role involves leading showroom activities, coordinating artist engagements, supporting content creation, and driving brand affinity through events and collaborations.

*** This position is located in Nashville ***

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s)

Artist Relations & Showroom Management:

• Cultivates and deepens meaningful relationships with artists, producers, songwriters, engineers, tour and production managers, backline providers, and label partners across a wide range of genres including country, rock, pop, americana, folk, bluegrass, and worship.
• Serves as the primary point of contact and creative liaison for the Taylor Guitars Nashville showroom.
• Schedules and hosts personalized “Find Your Fit” sessions to guide artists in selecting the right guitar for their creative needs—on stage, in studio, or on the road.
• Proactively supports the needs of label teams, management companies, and studios looking to integrate Taylor Guitars into their artist development efforts.
• Develops and tracks opportunities to demonstrate return on investment (ROI) through strategic placements, social media impact, touring visibility, and long-term artist loyalty.
• Ensures the showroom environment remains welcoming, organized, and creatively energizing, while keeping basic upkeep efficient and minimal.
• Oversees accurate inventory tracking and artist loan documentation, ensuring smooth and professional management of guitar placement.
• Coordinates timely delivery, pickup, and shipping of guitars to support sessions, showcases, tours, and industry events.

Content Creation & Event Support:

• Curates compelling photo and video content for use across social platforms.
• Coordinates and executes showroom-based events, pop-ups, and artist showcases.
• Identifies new talent and stays attuned to local events, studio activity, and rehearsals (particularly at Rock Nashville and other area hubs).
• Attends and represents Taylor Guitars at festivals, industry gatherings, trade shows, and award ceremonies as needed.
• Recommends local partnerships and activation opportunities that align with brand goals.

Administrative & Strategic Contributions:

• Maintains detailed contact records and artist engagement notes for internal reporting.
• Prepares and delivers weekly/monthly reports on showroom activity, artist engagements, and brand opportunities.
• Collaborates with the broader marketing team to support artist campaigns and ensure alignment with national brand initiatives.
• Tracks and reports on performance metrics related to artist campaigns and activities.

COMPETENCIES:

• Customer Focus - Knows who internal customers are. Identifies opportunities that benefit the customer (internal and external). Establishes and maintains effective relationships. Delivers products that meet customer expectations.
• Results Oriented - Works as a productive and cooperative member of a cohesive group. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results. Solution vs. problem oriented. Demonstrates ability to adjust when obstacles arise.
• Communicates Effectively - Communicates proactively and with purpose and professionally, in a concise and straightforward manner. Attentively listens to others. Communicates to those involved, especially if agreements cannot be kept.
• Accountability - Takes personal responsibility for decisions, behaviors, actions and failures, and commits to necessary corrective action. Able to admit limitations of knowledge, yet demonstrate a willingness to do what is needed to improve. Proactively seeks feedback without being defensive. Does what is right because it is the right thing to do. Leaves personal circumstances outside of work in order to remain engaged in the task at hand. Maintains a positive attitude despite adversity.
• Customer Focus: Prioritizes artist experience and delivers exceptional, tailored support.
• Technical Aptitude: Demonstrates deep knowledge of acoustic guitars and tonewoods.
• Adaptability: Comfortable with dynamic schedules, changing artist needs, and live event environments.
• Strategic Thinking: Sees the big picture and identifies high-impact artist opportunities.
• Project Management: Skilled at planning, coordinating, and executing events and artist sessions.
• Creativity: Brings ideas to life through visuals, storytelling, and relationship-building.

POSITION QUALIFICATIONS

Education & Experience

• 5–10 years experience in music industry, artist relations, artist marketing, brand partnerships, tour or production management.
• Bachelor’s degree or equivalent experience in Music Business, Marketing, Communications or related field preferred.
• Proven experience working with artists in a professional or technical capacity.
• Excellent interpersonal and communication skills.
• Experience working with artists or entertainers in a professional capacity.
• Familiarity with content creation tools (e.g., Adobe Creative Suite).
• Passion for the arts, music, or entertainment industries.
• Ability to lift guitars and related gear (up to 50 lbs occasionally).
• Valid driver’s license and ability to travel for events.

PHYSICAL REQUIREMENTS

N (Not Applicable): Activity is not applicable to this occupation.

O (Occasionally): Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently): Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

Other Physical Requirements

Vision (Near)

WORK ENVIRONMENT

This position description is not exhaustive of the duties that you may be required to perform. Taylor Guitars reserves the right to revise this position description at any time and may require you to perform other duties as circumstances or conditions of its business, competitive considerations or work environment change.