Position Summary
The Assistant General Manager - Sales will be responsible for growing the Ranch Pass membership, ensuring an outstanding member experience, and leading the team through effective training and development. This role requires a dynamic leader who is customer-obsessed, data-driven, and passionate about building a thriving community.
Key Responsibilities:
1. Ranch Pass Membership Growth & Retention
- Develop and execute strategies to increase Ranch Pass memberships while maintaining accessibility and community engagement.
- Analyze membership data, track trends, and adjust sales tactics to optimize acquisition, engagement, and retention.
- Work closely with the marketing team to drive outreach campaigns, promotions, and referral programs.
- Engage directly with members and guests to understand their needs and improve the membership offering.
- Identify opportunities to increase revenue per member through upsells, premium offerings, and experience enhancements.
2. Member & Guest Experience
- Ensure an exceptional in-location experience for Ranch Pass members and all Golf Ranch guests.
- Implement and uphold high standards for customer service, aligning with Golf Ranch’s core values.
- Actively engage with members, gather feedback, and translate insights into actionable improvements.
- Work with the GM and team to ensure seamless operations, reducing friction in check-ins, reservations, and service flow.
3. Team Leadership, Training & Development
- Lead and develop the front-line team to deliver an outstanding experience for members and guests.
- Design and implement a structured training program focused on sales, service, and Golf Ranch’s cultural values.
- Coach and mentor team members, ensuring they understand how to drive membership growth and retention.
- Maintain high energy and morale, fostering a culture of competitive greatness and infectious enthusiasm.
4. Community & Brand Building
- Strengthen Golf Ranch’s presence in the local community by building relationships with groups, businesses, and influencers.
- Represent Golf Ranch at events, networking opportunities, and member appreciation initiatives.
- Collaborate with marketing to create content and storytelling opportunities that highlight the Ranch Pass experience.
Who You Are:
- Sales & Growth-Oriented – You have a track record of driving membership growth and delivering results.
- People-First Leader – You are passionate about developing people and building a strong culture.
- Customer-Obsessed – You love engaging with members and guests to create an exceptional experience.
- High-Energy & Hands-On – You thrive in a fast-paced environment and lead by example.
- Data-Driven – You use numbers and insights to make smart, strategic decisions.
Qualifications & Experience
- A passion for golf, community-building, and customer service is required
- 3+ years in hospitality, fitness, retail, or membership-based businesses with a focus on growth and customer experience.
- Experience in sales, membership growth, or business development.
- Strong leadership skills with experience in coaching and training teams.
- Excellent communication skills, both written and verbal.
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