Brand Manager
Job description
Role Summary
The
Prescription Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.Responsibilities
- Strategic Brand & Category Management Develop and align long-term brand strategies, overall marketing communications, and portfolio management for key therapeutic nutrition categories to drive growth.
- Omni-Channel & Media Strategy Execution Monitor digital and traditional media strategies and integrated marketing campaigns, utilizing data analytics to monitor performance and optimize activations.
- Go-to-Market & Launch Leadership Spearhead new product launches, re-launches, and quarterly tentpole activations from initial strategy through field execution.
- Commercial & Field Execution Design high-impact promotional programs, sales materials, and conference presence, partnering with sales ops and field teams to win in the clinic retail environment.
- Financial & Business Performance Analyze category performance, Support P&L and A&P budgets, and identify market issues and opportunities to build targeted action plans.
- Stakeholder Alignment & Strategy Align senior leadership on strategic brand direction, 6P marketing plans, key metrics, and go-to-market initiatives.
RequiredQualifications
- Bachelor´s Degree
- +3 years of experience in brand marketing, retail marketing, trade marketing, Critical thinking & problem solving.
- Strong analytical skills and capability to uncover measurable insights in large datasets.
- Excellent project management skills, with the ability to lead multiple projects simultaneously.
- Advanced English level.
- Experience with Digital/eComm marketing (paid search, digital display, social, etc).
- Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment.
PreferredQualifications
- Nelsen/ Kantar management experience.
- Regional experience.
Skills mentioned
Colgate-Palmolive is a company driven by a commitment to innovation, constantly seeking new ways to enhance the health and well-being of people, their pets, and the planet. This dedication to advancement is evident across its diverse portfolio, which spans oral care, personal care, home care, and pet nutrition. Through groundbreaking technology and scientific research, Colgate-Palmolive is revolutionizing these categories. For instance, the company has made significant strides in oral health literacy with campaigns like 'Know Your OQ™,' which empowers individuals to understand and improve their oral health quotient by highlighting the crucial links between oral health and overall well-being. This initiative encourages proactive health management for a brighter future. Furthermore, Colgate-Palmolive leverages data and analytics as a cornerstone of its innovation strategy. By establishing roles such as a Chief Analytics and Insights Officer, the company underscores its commitment to data-driven decision-making and growth. This focus allows for a deeper understanding of consumer needs and market trends, leading to the development of more effective and targeted products and services. The spirit of innovation at Colgate-Palmolive also extends to its operational practices and sustainability efforts. The company has made substantial investments in reducing its environmental footprint, achieving significant reductions in energy consumption, greenhouse gas emissions, and water usage since 2002. Technologically, Colgate-Palmolive is at the forefront of adopting advanced solutions to optimize its supply chain and manufacturing processes. The use of digital twins—virtual replicas of supply chain operations—enables the simulation of demand scenarios, identification of potential bottlenecks, and testing of solutions in a risk-free environment. AI-driven analytics provide actionable insights for optimizing inventory levels, minimizing waste, and enhancing service quality. The company has also embraced cloud technologies, utilizing Google Cloud's managed container portfolio, including Kubernetes, to modernize its applications and infrastructure. This adoption of cutting-edge technology ensures scalability, reliability, and efficiency, allowing Colgate-Palmolive to adapt to the evolving demands of the global market and continue its legacy of innovation for a healthier future for all.
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