Brand Marketing Strategist

Benefits:

• 401(k) matching
• Bonus based on performance
• Company parties
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance

Position Details
This position is ideal for someone with deep experience in consumer marketing, a strong understanding of franchising, and a passion for local activation and omni-channel strategy. The Brand Marketing Strategist will take a leading role in crafting cross-brand marketing campaigns that support our 'parent brand' vision, while developing marketing collateral and providing coaching to local franchisees. This individual will collaborate with internal teams and external vendors to deliver highly effective, unified messaging that enhances consumer engagement across multiple home service brands.

What you’ll do:

• Design and implement cross-brand, omni-channel marketing strategies that support the parent brand and its franchise family.
• Create consumer-facing collateral and promotional materials that reinforce unified messaging across brands.
• Act as a cross-functional marketing coach, providing tools, templates, and local marketing guidance to franchisees.
• Host training sessions and workshops for franchise owners to support campaign adoption and execution.
• Collaborate with creative teams and vendors (e.g., Service Titan, Scorpion) to coordinate integrated campaigns.
Track campaign performance and refine strategies based on results and market feedback.

What we’re are looking for:

• High level of integrity, personal accountability, and passion for helping others achieve their goals
• 5+ years of consumer marketing experience; franchise marketing and home services experience strongly preferred
• Experience with cross-brand campaign strategy and execution
• Excellent interpersonal and communication (written & verbal) skills
• Collaborative working style and strong project management skills
• Ability to create and deliver presentations virtually and in person
• Proficiency with marketing platforms and tools like Service Titan Marketing Pro, Scorpion, HubSpot
• A solution-oriented mindset and ability to manage through ambiguity
Comfort working in a fast-paced, dynamic environment with multiple stakeholders

Added bonus (but not required):

• Franchise and/or home services industry experience
• Portfolio showcasing multi-brand consumer campaigns
Experience developing co-branded content and local marketing toolkits

Premium Service Brands is a leader in the home service industry dedicated to maintaining and beautifying homes, businesses, and communities. Based in Charlottesville, VA, we set the industry standard for comprehensive training and ongoing support to over 1,000 franchise locations that deliver unparalleled quality through nine distinct brands: 360° Painting ® , ProLift Garage Doors ® , Maid Right ® , House Doctors ®, Kitchen Wise | Closet Wise ®, Window Gang ®. Rubbish Works ®, Rooterman ®, and The Grout Medic ®. Premium Service Brands’ concepts have been recognized as top franchises in the nation by Entrepreneur magazine and share a similar end user, exponentially multiplying the opportunities in cross-brand business growth.