We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and recognized as a 2024 BCTIA Growth Award winner, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.
Business Development Manager (Michigan)
Role Overview
The Business Development Manager will play a pivotal role in expanding Apera AI’s market presence in the manufacturing automation sector. This role focuses on identifying and closing new business opportunities, nurturing existing client relationships, and collaborating with internal technical teams to deliver cutting-edge solutions. Success requires strategic hunting for new customers, executing comprehensive sales strategies, and consistently surpassing aggressive revenue targets. Working remotely, the Business Development Manager will engage with clients ranging from end users to OEMs, integrators, and channel partners. This role also demands proactive integration of AI-driven tools and systems to streamline client interactions and sales processes.
Employee Value Proposition (EVP)
Purpose: Contribute to Apera AI’s rapid growth by driving business expansion in the automation sector, leveraging innovative solutions, and engaging with a network of industry leaders.
Growth: Join a fast-growing company with ample opportunities for professional advancement, leadership, and personal development, supported by competitive compensation and stock options.
Motivators: Thrive in a remote role offering autonomy, creativity, and impact, where your success will directly influence the company’s growth trajectory and culture.
Major Objectives
1. Acquire and close new business opportunities in automation and manufacturing
Within the first 6–12 months, identify and engage new qualified clients, progressing each through the sales cycle to close. Leverage our Sales Tech Stack and AI-driven lead generation tools to enhance prospecting efficiency and ensure timely follow-ups. Deliver your assigned revenue targets while maintaining profitability margins.
2. Expand existing client relationships to drive revenue growth
Within 9–12 months, expand business with existing clients by identifying new needs. Collaborate with the applications team to craft tailored solutions that meet client requirements. Utilize CRM and AI analytics to track client engagement and anticipate renewal and upsell opportunities.
3. Lead and execute high-impact sales strategies aligned with company goals
Within the first year, design and implement sales plans that align with corporate revenue targets and market priorities. Build partnerships with OEMs, integrators, and distribution channels. Deliver quarterly updates to the leadership team, showcasing KPIs such as revenue progress, win rates, and pipeline growth.
Critical Subtasks
1. Conduct a comprehensive market analysis within the first 60 days
Identify market segments, competitors, and key stakeholders in the target territory. Use our CRM and AI tools to analyze trends, customer preferences, and emerging needs in the manufacturing automation space. Provide actionable insights to inform sales strategy.
2. Implement a 30-60-90 day sales execution plan
Establish a structured action plan covering client engagement, lead conversion, and sales pipeline development. Include SMART goals for prospecting calls, follow-ups, and client meetings to ensure rapid integration and early revenue impact.
3. Collaborate with technical teams to deliver customized client solutions
Within the first 3 months, coordinate with stakeholders and SMEs to design proposals and presentations tailored to client requirements. Ensure technical validation and seamless handoffs post-sale, leveraging digital collaboration platforms to optimize client interactions.
4. Lead project management efforts for major client engagements
For each significant sale, manage end-to-end project implementation, ensuring alignment with client expectations and timely delivery. Develop detailed project plans, coordinate resources, and provide regular status updates.
5. Drive strategic growth initiatives for Apera AI’s market presence
Within 12 months, launch at least one strategic initiative, such as establishing a new partnership, entering an untapped market segment, or leading a promotional campaign. Deliver measurable outcomes like new leads, market share gains, and revenue contributions.
6. Manage customer satisfaction and resolve complex challenges
Respond swiftly to client issues, identify root causes, and implement solutions. Track client satisfaction through feedback loops and surveys to ensure long-term loyalty and referral opportunities.
7. Continuously Evaluate and Integrate AI to Improve Performance
Within the first 90–180 days, identify how AI and automation tools can enhance sales processes and client engagement. Lead pilot programs, collaborate with the IT and marketing teams, and develop an ongoing AI integration roadmap for the sales function.
Required qualifications:
- 3+ years of previous sales experience building relationships and expanding a client base.
- Demonstrated experience developing and leading a sales project within your team.
- Track record of meeting and exceeding sales goals.
- Bachelor’s degree or equivalent in an engineering or technical field, or a background in technical sales with a non-technical degree.
- Experience in the manufacturing automation field.
Preferred:
- You are recognized as highly skilled at sales acumen on your team.
- Can demonstrate how you positively impact company culture and build trust.
- Experience selling robotics, vision systems, complex products.
Culture and Situation Fit
Apera AI fosters a fast-paced, innovative environment where autonomy, resilience, and creativity are essential. The Business Development Manager must thrive in a remote setting, embracing digital collaboration tools and maintaining high engagement with both internal teams and external partners. The company values a culture of trust, continuous learning, and embracing technology to drive results. Working closely with visionary leaders, the ideal candidate will help build a collaborative, client-centric, and results-oriented culture.
What Apera AI offers:
- Very competitive compensation consisting of salary plus commission.
- 401(k) plan
- Participation in the employee stock option plan
- Health, dental and vision insurance
- A career track with many growth opportunities at a fast-growing company.
- A creative work environment alongside an ambitious and talented team
