COMPANY OVERVIEW
At CVI we specialize in providing cutting-edge sales training solutions that help companies drive revenue growth, improve sales performance, and create a lasting impact. We partner with leading organizations across industries to equip their sales teams with the skills, knowledge, and strategies necessary to succeed in today’s competitive market. Our proven methodologies have consistently delivered results, helping clients elevate their sales performance and customer engagement.
ROLE OVERVIEW
Corporate Visions is seeking a Conversion Copywriter who blends creative craft with a performance-driven mindset. In this role, you’ll be hyper-focused on turning attention into action across our website, landing pages, paid ads, emails, and chatbot flows. You’ll be embedded in the content marketing team and will work closely with the broader marketing team to continually optimize digital experiences for conversions and drive measurable pipeline impact. You’ll focus on learning what makes our buyers tick and writing sharp, persuasive copy that guides prospects and customers to take the next step—whether that’s clicking, filling out a form, starting a chat, or booking a demo. Your work will be vital for driving results from both paid and organic campaigns. Please note this is not a brand copywriting or long-form content role. If you thrive on experimentation, love B2B buyer psychology, and want to make a measurable impact, this role is for you.
Campaign and Funnel Optimization
- Write conversion-focused copy for paid and organic programs, including landing pages, ads, emails, social copy, and post-click experiences that align with campaign strategy
- Use our ongoing buyer research, customer interviews, and win-loss feedback to continually refine messaging
- Audit and optimize web and funnel copy for clarity, conversion, and discoverability, supporting both paid and organic marketing efforts
- Refine chatbot messaging to increase engagement and lead capture
- Partner with growth marketing and design to iterate copy and implement changes across channels
Performance Testing and Analysis
- Design and lead A/B and multivariate tests on copy, headlines, and calls to action—collaborating with dev and growth teams for implementation
- Establish and maintain conversion metrics, document performance, and share actionable recommendations for campaigns and experiments
- Work across teams to ensure data is integrated into existing dashboards and reporting processes
- Document what is working to build repeatable workflows that scale
Cross-Team Collaboration
- Help shape conversion and testing strategy with marketing leadership, regularly share what’s working (and what isn’t), and stay flexible to adapt to evolving business and GTM needs
- Work in content marketing and collaborate closely with growth, design, product marketing, and web development
- Ensure all copy aligns with Corporate Visions’ brand voice, writing guidelines, buyer pain points, and GTM strategy
- Stay up to date on campaign goals, product updates, and digital performance metrics
Corporate Visions is a fully remote work environment, and this position can be based anywhere within our open and desired sales territories in the United States.
Requirements:- Bachelor’s degree in marketing, business or equivalent years of experience in lieu of degree.
- 3–5 years of experience in B2B copywriting, with at least 2 years focused on digital performance or conversion copy
- Proven ability to write clear, concise, high-converting copy with personality across landing pages, ads, emails, and web
- Understanding of conversion best practices, buyer psychology, and funnel dynamics
- Experience with A/B and multivariate testing, digital analytics, and CRO tools
- Ability to balance creativity and data to guide decision-making
- Comfortable working in fast-paced, cross-functional teams with multiple stakeholders
- Strong learning mindset, curiosity, and humility—ready to propose, test, learn, and adapt based on results and feedback
Preferred Qualifications:
- Experience in B2B SaaS or revenue technology companies
- Familiarity with ABM and intent-based marketing concepts
- Understanding of search optimization principles and how they intersect with conversion
- Experience collaborating with design and development on UX, site structure, and page layout
What Success Looks Like
- Measurable improvement in conversion rates, CTR, and lead quality across paid and owned digital channels—including website, landing pages, emails, and ads
- Copy that resonates with B2B buyers, driving increased pipeline and accelerating campaign results
- Clear, regular reporting on performance and learnings, with actionable recommendations for ongoing campaign and copy strategy
- Documented frameworks and testing strategies that enable continuous improvement and can be scaled
- Demonstrated ability to collaborate, iterate quickly, and challenge assumptions to drive better outcomes
- Faster turnaround times on campaign and landing page copy to support business agility
WHAT WE OFFER:
- Competitive base salary with performance-based incentives.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Ongoing professional development and training to enhance your skills and career.
- Work-from-home flexibility and travel to client sites.
- A collaborative, high-energy work environment focused on innovation and growth.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
CVI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
