Conversion Copywriter & Content Lead

Remote | Full-Time preferred, Fractional considered

✍️ Write words. Drive action. Prove the results.

Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers.

Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing. Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls.

This isn’t a role for someone who simply enjoys writing.

We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator.

🎯 What You’ll Own

You’ll create copy across multiple channels, including:

• Cold email sequences — for client campaigns and internal outbound
• Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads
• Landing pages — from the headline to the CTA and everything in between
• Newsletters & email sequences — content that turns subscribers into leads
• LinkedIn content — writing in two distinct founder voices
• Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals

You’ll have a lot of creative ownership — but the goal is always the same:

Make people do something.

📊 How We Measure Success

Forget word count.

Forget how “pretty” the copy looks.

We care about:

• Reply rates
• Click-through rates
• Conversion rates
• Leads generated
• Calls booked

If the copy performs, you’re doing your job.

🧠 You’ll Be a Great Fit If...

• You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses
• You can show real results from your copy — not just examples of what you wrote
• You’re comfortable writing in someone else’s voice and can switch between distinct personalities
• You use AI as part of your workflow, but know how to challenge, edit, and improve AI-generated drafts
• You have strong commercial instincts and understand why people click, reply, buy, or book
• English is your native language
• You can overlap with Lisbon time for at least 4 hours per day
• ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech

🚫 This Probably Isn’t for You If...

• Your background is mainly long-form SEO or brand storytelling
• Your workflow is basically “prompt → copy → send”
• You rely on a designer to figure out whether your copy actually works
• You care more about sounding clever than getting results