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CPG Assistant Category Manager

Ajinomoto
$85,000 - $95,000 a year
Ontario, California
Full time
2 days ago
Overview:
The Associate Category Manager will support growth initiatives on specific product lines within the AFNA portfolio of products by conducting analyses based on category, consumer, and competitive insights. He/She will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. The Associate Category Manager will be responsible for leading the creation of packaging, sales assets, and shopper marketing programs to support in-market performance.

This role is based at our Ontario CA office. We work a hybrid schedule with an in-office requirement Tuesdays and Thursdays and the option to work remotely Mondays, Wednesdays and Fridays.
Responsibilities:
The duties and responsibilities of the CPG Assistant Category Manager are outlined below and include but are not limited to the following:
  • Evaluate business performance of key product lines and support the Category Manager/Director in portfolio strategy, product optimization, and growth initiatives.
  • Analyze syndicated data, internal sales, panel data, and primary research to assess performance and uncover opportunities.
  • Monitor market trends, competitive landscape, and evolving consumer needs to inform strategy and innovation.
  • Track and report on key performance metrics, including sales, share, and drivers of performance.
  • Lead cross-functional teams in the development and launch of new products, managing detailed project timelines to ensure milestone delivery.
  • Collaborate with Creative on packaging formats and design execution from concept to shelf.
  • Coordinate development of marketing assets and selling materials; assist in shopper marketing plans in partnership with Sales and in-house creative.
  • Participate in marketing research planning and execution to generate actionable insights.
  • Monitor new item performance and provide recommendations for optimization.
  • Manage product/category financials, including P&L, trade economics, and promotional impact.
  • Track and reconcile marketing spend against budget.
  • Prepare compelling presentations for senior leadership and Sales using data-driven storytelling.
  • Ensure compliance with all AFNA processes, standards, and policies.
Qualifications:
Qualifications include:
    • BA/BS degree required.
    • 2 years of experience in Brand Marketing, CPG, food & beverage, marketing research, or consulting.
    • Experience with syndicated data tools (e.g., Nielsen, IRI) and consumer insights.
    • Strong skills in Excel, PowerPoint, and Outlook.
    • Proficient in data analysis and storytelling through presentations.
    • Excellent organizational and project management skills.
    • Ability to prioritize and manage multiple projects under tight deadlines.
    • Detail-oriented with the ability to navigate ambiguity.
    • Strong interpersonal, verbal, and written communication skills.
    • Proven ability to collaborate cross-functionally and inspire teams.
    • Experience developing creative briefs and sales materials.
    • Team player with a positive attitude and interest in continuous improvement.
    • Pay range $85,000 - $95,000 per year. Plus, annual bonus.
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