Job Summary
We are seeking a creative, innovative, and agile thought leader to head up our Creative Department within our Marketing Team. As Creative Lead you will be responsible for driving compelling, valuable, and clear creative output of a small, ambitious team. You will work within a company in transition and establish multiple brands with multiple voices. To be successful, you must thrive on new challenges, energize the team around you, and lead by example to inspire other creatives to do their best work. You should bring a wide range of creative experience to drive large-scale creative initiatives, and you must navigate cross-functional teams and harmonize internal stakeholders. This role requires you to be a “working creative,” with primary responsibility as a model, mentor, and leader among the creative team while also contributing your own creative work regularly.
Note: To be considered for this role you must submit work samples and/or a link to an online portfolio (needs to include work you’ve created yourself within the last two years).
Work Location: Columbus, GA or Scottsdale, AZ
Duties and Responsibilities
• Creative
o Leads the generation of ideas from concept to execution to improve consumer experiences across a variety of mediums.
o Creates and maintains brand standards, including design standards and brand voice, across the company and its sub-brands/subsidiaries in all elements.
o Oversee and assist in the creation of all content - packaging, POP, product copy, product catalog photography, lifestyle photography, video scripts, short-and-long form video content, social, infographics and more.
o Collaborates with the marketing and agency teams to develop creative platforms in marketing strategies, research, and consumer insights and to direct the application of those platforms.
o Provides creative ideas, branding, and visual solutions for a variety of projects.
• Projects
o Leads projects/products from conception through execution to development of compelling and effective creative solutions.
o Determines appropriate assignments for creative team members to design and executive creative solutions.
o Develops, executes, monitors, and adjusts project plans, resources, and strategies to meet the needs of the stakeholders and to ensure the deliverables are on time, within budget, adhere to high quality standards, and meet stakeholders’ expectations/briefs.
o Directs photo shoots, video production, location visits, and other stages of the creative development and production process.
• Strategic Thought Leadership
o Continuously tackling increased content needs with innovative and out of the box solutions
o Stays abreast of market, competitor, and demographic trends, analyzes products and services for competitiveness, and proactively recommends modifications to retain and improve organizational competitiveness in the market.
o Research, monitors, and analyzes industry marketing/creative trends, technologies, and best practices.
• Builds and Directs a High Functioning Team
o Supervise a team of creative professionals including a copywriter, graphic designers, multi-media digital producer, traffic coordinator and external contractors and vendors.
o Serve as mentor for the creative group, helping to coach and guide them in the improvement of their work and overall strategic approach
o Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability.
• Other duties as deemed necessary.
Qualification Requirements
Minimum Education: Bachelor’s degree in art, creative writing, graphic design, or other relevant fields preferred.
Minimum Work Experience: A minimum of 8 years’ experience developing comprehensive creative product in an agency or corporate environment; showcasing a solid mastery of design, copy, and interactive principles.
License(s) / Certification(s):
Knowledge, Skills and Abilities
• Proficient with Microsoft Office Suite and Adobe Creative Suite
• Ability to seek out and stay ahead of design trends
• Ability to conceive ideas that work across different platforms in unexpected ways
• Ability to bring in new sources of creative inspiration to the work and creative team
• Ability to work successfully across cross functional teams, building strong relationships
• Ability to think strategically, conceptualize creatively, and see the concept through to polished design
• Ability to work in a constant state of alertness.
• Ability to work cooperatively with co-workers
• Ability to have regular and predictable attendance.
Physical Requirements
Represents the appropriate physical requirements of the job in the course of the work.
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.
