monday.com is seeking a strategic and commercially-minded Customer Marketing Lead to spearhead our customer expansion and revenue growth programs across our Americas region: North America (NAM) and Latin America (LATAM). This is a pivotal leadership role focused on unlocking value and driving deeper investment from our current customers. You will define and execute marketing strategies that increase product adoption, facilitate upsell/cross-sell opportunities, and bolster retention, directly impacting our Net Revenue Retention (NRR). If you are passionate about using marketing to drive post-sale revenue and building teams in a fast-paced B2B SaaS environment, we want to hear from you.
Please note that this is a hybrid position of 3 days/week in our NYC office.
About The Role
- Expansion Strategy Leadership: Define, own, and execute a comprehensive post-sale marketing strategy laser-focused on customer expansion (upsell and cross-sell) for the region, with a targeted focus on driving decision-maker level relationships within our customer base
- Expansion Program Development: Design and launch targeted, scalable marketing campaigns aimed at the customer base to drive adoption of new features, introduce new products (cross-sell), and encourage upgrades to higher-tier plans (upsell). Utilize email, in-app messaging, webinars, and customer events to achieve these goals
- Team Building & Mentorship: As a team leader, you will be responsible for mentoring and guiding customer marketing efforts, with the remit to hire and develop a team in the upcoming year to support regional growth and scale our impact
- Cross-Functional Commercial Partnership: Serve as a key strategic partner to the NAM and LATAM Sales, Account Management, and Customer Success leadership to proactively identify and build marketing plays to capitalize on expansion opportunities and ensure marketing activities are directly contributing to the expansion sales pipeline
- Data-Driven Revenue Focus: Establish and own the KPIs for customer expansion marketing, with a primary focus on driving pipeline for the expansion sales team, increasing Net Revenue Retention (NRR), and tracking product adoption metrics. Provide regular, data-driven insights to leadership to demonstrate ROI and inform future investments
- Voice of the Customer for Growth: Act as the primary "voice of the customer" for the region. Systematically gather, synthesize, and champion customer feedback to inform product roadmap, service enhancements, and to uncover signals for potential expansion opportunities
- Cultivate Advocates to Support Growth: Identify and nurture key customer champions to support expansion and new business goals through case studies, testimonials, and referrals. While expansion is the primary goal, building a strong advocacy base is a key enabler of long-term success
Your Experience & Skills
- 7+ years of experience in customer marketing, demand generation, or revenue marketing, with a clear focus on post-sale programs
- Proven track record of developing and executing marketing programs that measurably drive customer expansion, upsell/cross-sell revenue, and increase Net Revenue Retention (NRR)
- Significant, demonstrable experience focused on the North American B2B SaaS market is required. Experience with or exposure to the LATAM market is a strong plus
- Prior experience in a leadership or mentorship capacity, with a passion for developing talent and building high-performing teams
- Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI; proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and BI tools (e.g., Looker, Tableau)
- Deep understanding of the B2B SaaS customer lifecycle and experience creating targeted, multi-channel campaigns for an existing customer base
- Exceptional communication, presentation, and senior stakeholder management skills
Visa sponsorship for this role is currently not available.
For New York City-based hires only: Compensation Range: $140,000-$175,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.
monday.com is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws.
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