Job Title: Digital Communications and Engagement Strategist
Job Homebase: Portland 33rd - Headquarters
Site requirement: Hybrid
Reports To: Strategic Communications Associate Director
Pay Grade & Hiring Salary Step: Exempt: Grade 4 and Step 1-4
Job Description last approved: May 2025
Internal Code: ___________ - Fiscal Code for FTE - ____________
Who We Are:
Oregon Food Bank (OFB) believes that no one should be hungry. Our mission is to eliminate hunger and its root causes. We believe that food and health are basic human rights for all. We know that hunger is not just an individual experience; it is also a community-wide symptom of systemic barriers to employment, education, housing and health care such as systemic racism, sexism, and cissexism. That’s why we work systemically to achieve our mission to end hunger: we foster community connections to help people access nutritious food, and we build community power and strengthen networks of support and the safety net to eliminate the root causes of hunger for good.
We build community power to dismantle systems and policies that drive hunger and poverty.
Oregon Food Bank is an Equal Opportunity Employer, and we strongly encourage applications from candidates who can increase the diversity of our organization and strengthen our capacity to eliminate hunger. We believe strongly in the power of lived experience — and we actively seek individuals who have experienced hunger and its root causes to join our team. Our organization is stronger because of the leadership of people who have faced food insecurity in their own lives and/or hail from historically under-represented communities. Learn more about our commitment at oregonfoodbank.org/equity.
Who You Are:
You care deeply about community, about people experiencing hunger and hold them in the center of all that you do. You are committed to apply equity as a process and an outcome of your work to disrupt systemic social patterns that promote hunger such as racism, sexism, and cissexism. You have a strong affinity with OFB’s 10 Year Vision and are profoundly excited to achieve this vision for and with our community.
Position Summary:
As the Digital Communications and Engagement Strategist, you will play a key role in fueling Oregon Food Bank’s digital communications — implementing data-driven strategies that connect with communities, drive action and implement internal systems. You will work across Oregon Food Bank departments and workstreams to build out collective planning processes, develop shared infrastructure, and guide new bodies of work.
In collaboration with the Associate Director of External Communications and Engagement and partner vendors, you will help develop and implement strategies across the organization’s email, digital and SMS channels to create effective ladders of engagement. You will harness digital metrics, A/B test results and other key performance indicators to recommend adjustments and optimize campaign performance.
Primary Responsibilities (Essential Functions):
Support strategy and day-to-day management of the organization’s digital engagement channels — collaborating to create high-impact multilingual content that drive engagement and action
Collaborate with communication teams to manage email communications and automated series, including support for departments in crafting, editing and disseminating e-newsletters
Work with cross-department colleagues and vendors to establish digital engagement content calendars and targeted audiences — testing and refining tactics across digital engagement channels
Support cross-department digital teams in creating effective ladders of engagement across website, email, digital, SMS and social media channels
Lead and oversee management of Oregon Food Bank’s digital engagement tools (including but not limited to newsletters, Mobilize, SMS and others)
Support the change management of Oregon Food Bank’s digital engagement strategy in collaboration with all other stakeholders
Advise colleagues on identifiable trends and recommendations based on digital analytics, communicating results effectively by telling the story behind the data
Evolve baseline measurements for traffic and engagement — and drive improvements in content production and placement that can help increase audience reach, engagement and impact
Organizational level responsibilities of exempt employees include:
To be an ambassador and a leader for OFB’s vision and mission, a cross-departmental collaborator, and an active contributor to building a movement to end hunger for good by addressing the root causes of hunger: systemic oppressions such as racism, xenophobia, sexism, and cisexism.
In consultation and coordination with the supervisor, actively contribute to:
cross-departmental efforts
work culture activities and programming
advisory and consultative groups such as the compensation committee, affinity groups, Equity Ambassadors, Equity Think Tank meetings, among others
plan and engage in professional development activities that strengthen your capacity for your specific role as well as your capacity to contribute and advance organizational goals, OFB’s vision and mission.
Identify, share, engage in, and collaboratively adjust and make necessary changes to this description of duties according to the inevitable evolution of the role over time.
Skills and Experience Required:
Deep passion for eliminating hunger and its root causes.
Five or more (5+) years in digital roles supporting non-profits, creative agencies, government entities, community-based organizations, advocacy initiatives or political campaigns
Note: Additional education or training may be substituted for work experience
Demonstrated success managing digital communications platforms
Significant experience in EveryAction / NGP-VAN / Bonterra — our core integrated constituent relationship management and digital engagement platform.
Demonstrated excellence in training and support of reporting and analysis, and common digital organizing tools.
Excellent written and verbal communications skills, including the ability to translate technical instructions into easy-to-follow communications for non-technical audiences.
Ability to take initiative in a quick-moving, ever-evolving environment.
Comfort with tracking complex projects across multiple departments.
Ability to focus on minute details, ensuring accuracy and thoroughness.
Organizational level skills and experience required for exempt employees include:
Disposition and willingness to maximize multiple perspectives to innovate, problem solve and seek creative solutions.
Experience in modeling intercultural competence and demonstrated commitment to equity and social justice.
Demonstrated ability to think strategically, collaborate, take initiative, and to maintain confidentiality.
Project coordination and organization skills; ability to manage multiple projects with attention to detail; ability to handle interruptions, and produce timely, accurate work.
Ability to both work independently and as part of a team; comfortable working in an office environment and offsite.
Ability to thrive in a diverse, creative, responsive, mission-driven, and fast-paced work culture.
Experience of successful multicultural immersion working and/or living within OFB's Equity Constituencies: BIPoC, immigrants and refugees, single mothers, trans and ender expansive folx.
Multicultural Immersion defined as: Actively integrated in one or more communities, interacting with individuals and groups, and seeking to understand the diversities within and between communities by being there and engaging in daily life activities.
Preferred Qualifications:
Lived experience of food insecurity and/or the systemic inequities and oppression that drive hunger and poverty
Experience with common Customer Relationship Management (CRM) database functions, especially EveryAction / NGP-VAN or Blackbaud / Raisers Edge NXT
Understanding of and interest in the intersection of social service delivery, grassroots policy advocacy, and racial and economic justice
Awareness of current events and news in anti-hunger efforts, federal food assistance programs (SNAP, WIC, etc.) or general social service initiatives
Familiarity with the political and policy landscape in the Pacific Northwest
Certification in Digital Communication or Data Analysis
Written and/or oral proficiency in any of the following languages: Arabic, Chuukese, Simplified or Traditional Chinese, French, Nepali, Russian, Samoan, S’Gaw Karen, Somali, Spanish, Ukrainian, Vietnamese
Organizational level preferred qualifications of exempt employees include:
Multilingual skills at a minimum professional level of proficiency or greater in English and any additional language/s, defined as being able to speak the languages with sufficient structural accuracy and vocabulary to participate effectively in most formal and informal conversations on practical and professional topics.
Multicultural skills of adaptation and integration are strongly preferred.
Adaptation is defined as the capacity to communicate and interact with people of multiple cultures, backgrounds, and styles by incorporating and adapting to the world view and perspectives of others.
Integration is defined as being able to “code-switch” or move in and out of one's worldview and help others understand different cultures, backgrounds, and styles to promote diversity and inclusion.
Commitment to continued professional development to strengthen capacity to work through an equity lens for equity and racial justice.
Strong capacity to consider multiple perspectives, to pivot to respond to emerging needs and lead through organizational changes.
Years of successful multicultural immersion either working with and/or living within one or more of OFB’s Equity Constituencies at the time of hire. An additional step for at least 10 years above minimum required of successful multicultural immersion working with and/or living within one or more of OFB’s Equity Constituencies at the time of hire.
Multicultural Immersion is defined as: Actively integrated in one or more communities, interacting with individuals and groups, and seeking to understand the diversities within and between communities by being there and engaging in daily life activities.
The Fine Print:
Work environment:
Work is performed in an office environment while sitting in meetings or at a computer screen for extended periods inside and outside of Oregon Food Bank and will use computers and phones extensively.
May work outside of general working hours of 8:00 – 5:00 p.m., such as evenings and weekends, and occasional travel out of town may occur.
This role requires travel/personal vehicle use /work outside normal hours.
Work may require to lift, move and carry objects from 20 to 40 pounds, such as boxes containing office and other supplies. Crouching, bending, kneeling and reaching when filing. Accommodations may be available upon request.
Background Check:
This position doesn’t require a criminal background check.
Inclement Weather, Service Disruptions and Disaster Response expectations:
OFB is part of the regional disaster response network and, as part of our commitment to our community, we all are expected to report to work as soon as it’s safe to do so and to respond to the disaster, emergency, inclement weather or extended service disruption as needed and as possible. Work and paid designations are described in OFB’s Inclement Weather Guidelines. At all times staff is supported to prioritize their safety and those of their dependants, families and loved ones while in communication and coordination with supervisors.
1. Exempt classification refers to employees who earn a salary rather than an hourly rate for the work they do instead of the number of hours they take to complete the task. Exempt employees are not eligible for overtime pay or minimum wage. They; 1) Supervise two or more full-time employees or four part-time employees regularly; 2) Are responsible for managing at least part of a business; 3) Play an important role in the job status of other employees, including hiring and delegating tasks; or 1) Perform office or non-manual work directly related to the business operations or management of an organization and its customers; and 2) Exercise independent judgment and discretion over important business decisions.
