The Digital Media Specialist is responsible for creating, implementing and managing digital media to support business operations and growth goals.
Key Responsibilities:
- Create and manage Facebook and Instagram posts using Canva following branding guidelines and content calendar
- Choose and implement automatic publishing
- Research and implement best practices to improve engagement on social media platforms
- Assist with newsletter creation and distribution
- Support blog post writing and publishing; Update website and publish blogs using WordPress; Evaluate and potentially use AI - when ethical and appropriate - to assist in written content creation
- Liaison with marketing contacts like newsletters (Madison Mom, Macaroni Kid, etc.), organizations, and events (like 9in|9out, Half-Pint Resale, etc.) that we sponsor; Create flyers or other graphics for the clinic when needed that can be distributed digitally and in person to other clinics and therapists in the Madison area
- Track and reorder branded swag, business cards, postcards, and other marketing materials; Brainstorm, discuss with leadership, and implement other/new marketing ideas, partnerships, sponsorships, etc.
- Complete special projects and assignments to assist in consistent business operations.
Requirements & Qualifications:
- Associate's degree in marketing, communication or related field
- Demonstrated experience creating digital media content with proven engagement
- Proficient in Microsoft Office applications and willingness to learn other applications
- Advanced skills in utilizing social media platforms, Canva, WordPress and other digital marketing tools
- Ability to foster teamwork and thrive in a collaborative environment
- Excellent written and verbal communication, portraying a high degree of professionalism
- Demonstrated adaptability with organizational skills to pivot and multi task when needed
HEART Counseling provides for kids, teens, and adults through In-person Therapy in Madison and Online Therapy throughout Wisconsin. At HEART Counseling we believe that health and healing can be achieved through education, active participation in your treatment, and the use of effective, research-based treatments. We are trauma specialists who work from a strengths perspective and are committed to meeting clients from all walks of life wherever they are in their journey. We hope to walk alongside you when you work with us.
Job Type: Part-time
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Madison, WI 53719
