The Pramata next-gen platform gives companies the power to use AI-driven contract management to solve business-critical challenges—like stopping revenue loss, reducing vendor costs, accelerating the contract lifecycle and ensuring compliance.
Pramata is looking for a Digital Marketing Manager with a strong background in B2B and omnichannel marketing to manage and optimize a suite of integrated digital campaigns across paid and owned channels. This is a high-impact role that will support and manage a wide range of digital marketing initiatives. Such as, planning, executing, and optimizing integrated campaigns that span multiple channels, collaborating with both internal stakeholders and external partners to drive results. The ideal candidate is an experienced, proactive marketer who thrives on collaboration, has a strong creative and analytical mindset, and isn’t afraid to jump in wherever needed.
This is a hands-on, strategic role for someone who thrives in a fast-paced environment, blends creativity with analytics, and understands persona-based digital marketing in B2B SaaS. This role requires strong organizational and communication skills, being comfortable with self-directed work, and a willingness to be hands on and learn various Marketing tools and functions as necessary. This is an exciting opportunity to be an integral part of executing our go-to-market strategy as Pramata continues its rapid growth phase.
Key Responsibilities:
- Develop & execute integrated digital marketing strategies across all channels to align with brand and business goals.
- Develop and execute email marketing strategy including inbound, nurture, and promotion with audience segmentation.
- Develop and implement social media strategies to enhance brand awareness and engagement across LinkedIn, X, YouTube, and potentially others.
- Strategize, execute, and optimize paid ad campaigns across platforms like Google Ads and LinkedIn.
- Partner with Brand, Sales, Product and Customer Success teams to align promotions and messaging.
- Monitor and analyze performance to maximize ROI, adjusting strategies based on campaign results.
- Track key performance indicators (KPIs) to measure marketing success.
- Collaborate with RevOps to improve marketing reporting in both Salesforce and Account Engagement (Pardot) .
- Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.
What You Bring:
- B.A / B.S degree or equivalent experience
- 3-5 years of experience in a B2B Enterprise SaaS digital marketing role
- Expertise in email, social, and paid media channels (Google Ads and LinkedIn)
- Hands-on experience planning, managing, and optimizing cross-functional digital marketing campaigns or projects
- Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.
- Proficiency with: Salesforce, Account Engagement (Pardot), Google suite, Microsoft Office, LinkedIn, Google Ads, GA4, WordPress, etc.
- Data-driven mindset with the ability to interpret metrics, KPIs, and adjust strategies accordingly.
- Strong organizational and project management skills with the ability to work cross-functionally with creative, sales, and executive stakeholders.
- Excellent verbal and written communication, and decision-making skills
- Partner with the Senior Marketing Director & Director of Demand Generation to manage cross-functional initiatives and oversee campaign execution from start to finish
- Proven success operating in a fast-paced, high-growth environment, with a roll-up-your-sleeves attitude
- Be curious / go getter, continually looking for new opportunities to improve our marketing efforts
- Proven experience with leveraging AI tools in both professional and personal settings a plus
- Experience writing landing pages, emails, ads and more a plus
- Experience in the Contract Management/Legal Tech Industry a plus
