The candidate must be creative, keep up with digital trends, have great project management skills, and attention to detail.
Duties and Responsibilities:
- Manages SEO, Google Analytics and Google AdWords including strategic planning, implementation of digital ad campaigns, search word marketing reviews, and measurements of programs.
- Implements execution of Search Engine Marketing (SEM) tactics, including page titles, strategic image naming, keywords, meta data, etc.
- Support and facilitate prompt, timely and engaging communication through digital channels that deepens engagement level between our brand and our sales prospects, guests and owners/customers.
- Manages implementation, tracking and effectiveness of digital advertising media and programs. (display and banner ads, programmatic, pre-roll video, embedded video, scheduling, monitoring, etc.)
- Manages all email marketing campaigns for organization through MailChimp and similar platforms.
- Collaborate with Marketing Analyst to maintain and perform key database projects and priorities such as automation programming of emails, workflows and processes, user management and innovation.
- Create and manage performance analysis, tracking and reporting for digital marketing initiatives.
- Oversees all content programming updates on websites as needed and serves as the point person for the website Content Management System. (design, development, coding, pixel placement, etc.)
- Collaborates with agency for all website designs, development, programming and updates.
- Support and measure social and digital media messaging, analytics and reporting across all platforms including the execution of paid campaigns with the Digital Marketing Team.
- Manages urls custom landing pages and implements all tracking for custom campaigns.
- Monitors industry for best practices and makes recommendations for increasing capture/conversions from digital efforts.
- Monitors and reports on key performance indicators (KPI) relative to Reynolds’ media placements and social media presence, and that of organizations within our competitive set.
- Researches and develops new technology, including AI, for programming to improve performne and tracking across email, video, print and digital marketing integration.
- Recruit, train, onboard and manage a digital marketing team
- Responsible for the timely completion of employee evaluations, counseling forms, and related human resources paperwork.
- Ensures accounting paperwork/invoices is timely, complete, and processed according to policy.
- Assists with special departmental projects as needed.
Qualifications/Requirements/Experience/Education:
- A minimum of 6 to 10 years of applicable marketing operations experience, with demonstrated expertise in website design, content management systems (such as Craft), SEO, Google Analytics, paid media, social media, direct mail, email marketing, direct response and marketing strategy.
- Experience in a marketing or communications agency, in-house marketing department or similar environment, preferably administering digital based programs.
- Prefer a minimum of 3-5 years progressive experience in a supervisory role.
- Understanding of the production process and current web design trends, including the technical vernacular necessary to communicate effectively with colleagues and vendors.
- Experience with a sales CRM including user management, automated work flows, reporting and training.
- Extensive experience with an email marketing tool such as mailchimp to efficiently design, build, and create customer journeys through effective communication strategies.
- Strong communications skills along with a high level of writing ability.
- Excellent organizational skills; experience in managing and leading projects autonomously.
- Detail-oriented and commitment to producing high-quality work and maximizing resources.
- Experience in coordinating time-sensitive projects and proven ability to meet deadlines.
- Excellent data manipulation and analytical skills.
- Positive attitude, professional, courteous demeanor, strong work ethic and the ability to collaborate in a constructive manner with others in a dynamic working environment.
- Good working knowledge of common business software, specifically Microsoft PowerPoint, Excel, Outlook and Word. Advanced Excel knowledge a plus.
- Working knowledge of Adobe Creative Suite including Photoshop and InDesign.
- Strong working knowledge of campaign management and tracking via Google Analytics and Google Tag Manager.
- Strong knowledge of all Social Media platforms.
- Bachelor’s degree, or equivalent project and administrative work experience.
Skills
Required- Problem Solving
- Interpersonal Skills
- Business Awareness
- Creative
- Flexible
- Energetic
Behaviors
Required- Leader: Inspires teammates to follow them
- Innovative: Consistently introduces new ideas and demonstrates original thinking
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Motivations
Preferred- Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
Equal Opportunity Employer
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